What to Do After Keyword Research: 5 Next Steps

What to Do After Keyword Research: 5 Next Steps

After you’ve done your keyword research, it’s important to put those insights to good use. This simple guide breaks down five key steps you should follow after keyword research to make sure your SEO efforts pay off and make a real difference.

What is Keyword Research?

Keyword research is a crucial part of SEO and digital marketing. Think of it as the starting point for creating content and strategies that connect with your target customers. By finding out the words and phrases your audience uses when searching for products, services, or information related to your business, you gain valuable insights into their needs and interests.

This process helps you understand exactly what people are typing into search engines, revealing their search intent. Knowing this allows you to create content that meets their specific demands, making your website more relevant and authoritative in the eyes of both users and search engines.

Effective keyword research is about more than just discovering popular search terms. It guides you in optimizing your website pages, blog posts, and social media content to match what your audience is looking for. This alignment improves your search visibility, helping you attract more visitors and potential customers.

In essence, keyword research gives you a clear picture of what your audience wants, allowing you to tailor your content to meet their needs. This not only enhances your website’s performance in search engine rankings but also builds a stronger connection with your audience, making your online presence more impactful.

Step-By-Step Guide for Keyword Research

Step 1: Organize Your Keyword List

Once you have your keywords, the first step is to get organized. Start by prioritizing your keywords based on factors like search volume, keyword difficulty, and relevance to your business goals. Be realistic about your site’s current capabilities when doing this. Don’t ignore long-tail keywords, which might have lower search volume and competition. These keywords are often easier to rank for and can attract highly targeted traffic.

Organizing your keywords is essential for creating a strong content marketing strategy. It helps you decide which keywords to focus on first and ensures they align with your overall marketing objectives. Proper organization also prevents keyword cannibalization, where multiple pages target the same keyword, which can hurt your SEO efforts. By targeting unique keywords on each page, you maximize the SEO potential of your entire website.

Step 2: Keyword Mapping

Keyword mapping is all about matching specific keywords to the right pages on your website. This step is crucial for SEO because it helps search engines understand the relevance of your pages to particular search queries, improving your chances of ranking well.

Start by sorting your keywords into different topic areas and content clusters. Consider how these keywords relate to the various pages on your site. For example, if you have a page about dog grooming, assign keywords related to dog grooming to that page. This way, each page has a clear focus and targets relevant keywords, making it easy for search engines and visitors to understand what each page is about.

This alignment not only boosts your SEO but also enhances the user experience on your website. When visitors find clear, topic-focused content that matches their search intent, they are more likely to stay on your site longer, explore more pages, and engage with your content. This increased engagement can lead to higher rankings and more conversions.

In addition to improving SEO and user experience, keyword mapping helps you avoid keyword cannibalization. This occurs when multiple pages target the same keyword, which can confuse search engines and reduce the effectiveness of your SEO efforts. By ensuring each page targets unique keywords, you maximize the potential of your entire website, making it more comprehensive and valuable to your audience.

Overall, keyword mapping is a strategic way to enhance both your SEO and the user experience on your site, leading to better engagement, higher rankings, and more success in reaching your online goals.

Step 3: Set Up Keyword Tracking

Keeping an eye on your keyword performance is crucial. Using a rank tracker and keyword tool, you can monitor how well your keywords are doing in search engine results. It’s a good idea to set this up early in your SEO process to gather data before making any changes. This data will help you and your client see the impact of your SEO efforts and guide further optimizations.

Top Keyword Tools:

  • Rank Tracker by SEO Powersuite
  • SEMRush
  • Ahrefs
  • Moz


Regularly checking your keyword performance allows you to tweak your strategies in response to search engine updates and market trends, ensuring your SEO efforts continue to succeed. Some rank trackers even let you compare your keyword performance with that of your competitors.

Your client might want updates on ranking changes and growth. Rank trackers make it easy to provide clear, informative reports on your results, showing your progress understandably.

Step 4: Create New Content

Use your keyword research to guide and inspire new content creation. Create high-quality content that targets your researched keywords, ensuring it’s both engaging and relevant. It’s important to avoid the temptation of keyword stuffing, as this can hurt your SEO. Instead, aim to incorporate your keywords naturally and effectively within your content.

This approach not only boosts your SEO rankings but also makes your site a valuable resource for your audience. When visitors find useful and interesting information on your site, they are more likely to return, increasing user engagement and building a loyal following.

High-quality content that resonates with your audience can also lead to more shares on social media and other platforms. When people find your content helpful and share it, you gain natural backlinks, which further enhance your SEO efforts. These backlinks signal to search engines that your content is valuable and trustworthy, helping to improve your site’s authority and visibility in search results.

In addition to improving your rankings, providing valuable content establishes your site as a go-to resource in your industry. This reputation can lead to more opportunities for collaboration and increased visibility within your niche.

Overall, using your keyword research to create relevant, high-quality content is a powerful strategy. It helps improve your SEO, builds your site’s authority, and fosters a strong connection with your audience, leading to long-term success.

Step 5: Optimize Existing Content

Finally, updating your existing web content with your new keyword research is important. This means refreshing old blog posts and web pages by integrating your new keywords where they fit naturally. Be sure to add these keywords to high-value SEO spots like the meta title, meta description, H1 tags, and alt text. Also, make sure the content is up-to-date and informative.

Optimizing your current content not only boosts its search engine rankings but also improves the user experience, making your site a more credible and authoritative source in your industry. Regularly revisiting and updating your content shows search engines that your site is active and relevant, which is key to maintaining high search engine rankings.

Research Your Way to Keyword Success

Keyword research is just the start of your SEO journey. The steps outlined above are crucial for using your research to optimize your site’s content and boost your search engine rankings. At Optamark Digital, we understand that SEO is an ongoing process that requires continuous effort and adaptation. As a leading top SEO agency in Connecticut, we are committed to integrating these keyword research best practices into your overall digital marketing strategy. By doing so, you can maximize your online presence and reach a wider audience. Let us help you leverage the power of SEO to enhance your brand and achieve your business goals.


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.