Living in such an age and time where technology has become readily available to everyone, it is easy for individuals and business owners alike to trivialize the importance of strategic planning of video content and production from inception to achieve amazing results. At Optamark Digital, we have learned from our experience partnering with numerous brands that website video content are the most consumed form of content on the cyberspace and as such the quality of your website videos which is greatly influenced by how much effort is put into the production process, can go a long way in building or destroying viewer’s perception of your brand. For us, creating website videos is a very important craft requiring diligence and skills and since we understand that the success of a website video is largely dependent on an effective internet strategy, we put in maximum effort in conducting research into the demographics of the target audience and while considering other external factors like the environment, timing, viewership, etc. also ensure that the result does not only appeal to the target audience, but is also in sync with the brand goals and values.