It makes perfect sense to focus your resources on developing a good product or service first. After all, you need to have something to sell. Even so, there’s no such thing as a product or service that sells itself. You will need a way to reach people and convince them to make a purchase decision. One way to do that is by building a custom website bespoke to your values and needs.
Of course, there are ways to build an online presence without getting a custom website. One is social media. You can also get a website using free-hosting packages and services that provide templates. However, none of those can replace the usefulness of a custom website.
Here are four reasons your business needs a custom website to gain a foothold in 2020:
1. A Good Website Gives You Credibility
Without a website, your potential customers will not have any information available about your new brand of goods. With nothing to establish trust and the variety of internet scams available online today, your product or services will be lost in oblivion.
A whopping 47% of customers admit to checking out a new brand or company’s website before purchasing. If you don’t have one, they’ll look to the next brand with good customer reviews, intuitive design, and informational articles that boost their credibility.
2. You Can Use Your Website to Stand Out
Yes, there are almost two billion websites in the world in 2020. However, that doesn’t mean there is no way to stand out against the clutter. Making a website from scratch and as unique as your brand is one surefire way. While you can save money on web development by using services that offer templates, you’ll also likely be using the same templates with thousands of others.
3. You Can Tailor Your Website to Your Clients’ Needs
Markets change regularly, and businesses need to be agile enough to adapt. While that doesn’t mean jumping on every trend or passing fad, it does mean keeping up with what your target audience needs and innovating to fulfill that need.
For example, there has been a marked increase in the number of people who prefer to buy from websites and having them delivered to their doorstep. If you’re one of the businesses that have been using your website to drive traffic to your physical store, you should consider transforming your portfolio website into an e-commerce platform. This agility and willingness to adapt could spell the difference between a thriving business and a closed one.
4. You Could Build Organic Traffic That Lasts a Long Time
While some businesses do thrive with just their social media presence, they are extremely limited to the audience that does exist in their platforms. For better or for worse, users move from platform to platform, and it’s not uncommon to see a giant social media network lose its audience and relevance in a few years.
Meanwhile, custom websites continue to exist for as long as their web hosts are in business and will continue to be relevant for as long as search engines exist. As Google still has 86.02% market share in the search engine business, you can rest assured that your website will be relevant for many years to come.
Depending on your needs, making a custom website can be a sizable investment. However, the benefits always outweigh the costs. Even if a sale is made offline, your website more than likely contributed because it already did the work of introducing and selling your services for you. Provided that you are working with a reputable web developer, and you have a sound digital marketing strategy, you will not regret your decision.