Optamark digital
Top 10 LinkedIn Marketing Practices You Should Follow In 2023 - LinkedIn Marketing - Optamark Digital

Top 10 LinkedIn Marketing Practices You Should Follow In 2023!

LinkedIn has emerged as a valuable platform for various digital marketing strategies, including increasing website traffic, acquiring high-quality leads, and establishing oneself as a thought leader.

With a reach of 13% of the global population and over 200 targeting options available, LinkedIn offers a vast audience to target. Additionally, the platform boasts 55 million companies, making it a prime destination for B2B marketing, with 96% of B2B content marketers utilizing it for their digital marketing efforts.

A well-crafted LinkedIn marketing strategy can help you establish lasting relationships with potential clients and build your brand. Additionally, LinkedIn is an effective platform for increasing brand awareness and nurturing qualified leads through the creation and sharing of engaging content and active participation in industry discussions.

This article provides valuable tips to guide you in utilizing LinkedIn for effective product promotion and strengthened customer relationship.

1. Analyze Your Competition regularly to Determine Where You Can Improve

analyze your competition regurarly - LinkedIn Marketing - Optamark Digital

Staying informed about the activities of your competitors can be a valuable tool in improving your LinkedIn marketing approach. By analyzing their company page, you can gain insight into the type of content they share, the frequency of their posts, and the level of engagement they receive. This information can help you adapt and refine your own strategies for better results on the platform.

Another way to stay informed about your competitors’ activity on LinkedIn is by utilizing the platform’s “Follow Company” feature. This allows you to keep track of your competitors’ updates and activities on the platform.

Understanding the strategies and practices of successful competitors is a crucial aspect of any business endeavor. In order for a small business to effectively compete with industry leaders, it is necessary to have knowledge of the factors that contribute to their succes.

To gain a deeper understanding of the competition, identify five to ten small, medium, and large companies in your industry. Take time to review their LinkedIn profiles and pay attention to the type of content they create, the main themes they focus on, and the target audience they reach. It is important to note that you should not copy your competitors’ strategies on LinkedIn, but studying their methods can provide valuable inspiration for your own approach.

2. Completing the Profile

completing the profile - LinkedIn Marketing - Optamark Digital

Completing the information on your LinkedIn Advertising Page is crucial for effective marketing. Begin by entering your company name, then provide information about the size and type of the company, the company’s website, and the industry it operates in. If available, you can also add a company logo and tagline to further enhance your brand’s presence on the platform.

In order to create your business page, input the required information and confirm that you are an authorized representative of the company. Once complete, click the “Create” button to finalize the process.

Now you have an official LinkedIn page for your business. Keep in mind that simply creating an account will not automatically increase the number of followers for your company.

3. Develop a variety of Content Types

develop a variety of content types - LinkedIn Marketing - Optamark Digital

To make your content stand out on LinkedIn, it’s important to diversify the types of posts you share. This can include a variety of formats such as infographics, videos, blog articles, and pictures.

Here are some examples of various types of information you can discuss on LinkedIn:

  • Blog posts:To make your blog post more visible on LinkedIn, it’s a good idea to upload it with a catchy headline and an attention-grabbing image. Additionally, you can also use the “Embed Posts” feature to share your blog entry directly on LinkedIn as soon as it is published.
  • Infographics: Infographics are popular among LinkedIn users because they provide information in a clear and easily digestible format. To maximize engagement on your LinkedIn profile, it’s a good idea to share infographics that are relevant to your field of expertise. This will not only help you to stand out, but also will help others to gain some knowledge..
  • Images: Incorporating images into your LinkedIn posts can be highly effective as they can convey a message more efficiently than words alone. Consider including a team photo, product image, or an inspirational quote in your updates.
  • Videos: Videos can be a powerful tool for conveying your message and are well-suited for sharing on LinkedIn. Utilize them to showcase your products or services, offer information and guidance, or give a behind-the-scenes look at your company.

By doing this, you will not only hold the attention of your audience but also establish yourself as a knowledgeable expert in your field.

4. Connect with Customers and Prospects Using LinkedIn Groups

Participating in LinkedIn groups can be a great way to connect with potential customers and other individuals within your industry. Look for relevant groups to join, engage in discussions, or even create your own.

Promote your group across various social media platforms and your website to boost its reach. Utilize LinkedIn ads to target a wider audience and increase the visibility of your group.

For a web design firm, joining groups such as “Web Designers” and “Graphic Designers” can be a great way to network with potential clients and showcase your expertise in the field.

5. Keep an eye on prospects.

After making the initial connection and introducing yourself to your clients, it’s vital to stay top of mind on LinkedIn. This can be achieved by posting regular status updates and by being consistently visible on the platform. By doing this, you will ensure that your company stays on the radar of your client

Creating LinkedIn blog posts can help keep your company visible in the minds of your clients. Another approach is to send potential prospects monthly emails highlighting the problems you can solve and the results you’ve achieved for other clients. The key is to consistently communicate and engage with your target audience, using any approach that is realistic and effective.

6. Increase the Size of Your Email Marketing List

Utilizing LinkedIn can enhance your email marketing strategy. Consider crafting a message to your LinkedIn connections, thanking them for joining your email marketing list and encouraging them to continue receiving updates.

LinkedIn offers a feature that allows you to send a message to multiple people at once. Use this feature to reach out to your connections and include a direct link for them to sign up for your email list. Additionally, consider offering an incentive for signing up, such as highlighting the benefits of being on your list.

7. Emphasis on Employee Representation

Encourage your employees to create and complete their LinkedIn profiles, and then optimize them by including relevant photos, job history that highlights their role in the organization, and professional connections.

Make it a priority to set aside time each week to work on optimizing everyone’s profiles. You could also consider hiring a photographer to take professional headshots for them to use on their LinkedIn and other social media accounts, this can help in building your company’s brand presence on LinkedIn.

8. Create Your URL

Create a custom URL for your company’s LinkedIn page that includes its name. This is particularly useful when interacting with many potential customers.

Having a unique URL for your brand’s LinkedIn page can increase the chances of it appearing at the top of search results. It is crucial when building your brand and doing business, as people tend to research a product or company by searching it on Google before interacting with it.

9. Make New Connections And Relationships

LinkedIn is a professional networking platform that enables individuals and brands to connect with other experts in their field. As a brand, you should use LinkedIn to connect with your potential customers, referral partners, other companies, and industry leaders.

Building these relationships and connections over time can help establish your brand and turn them into valuable business relationships.

10. Gather Information and Analyze It

Marketing that is based on research and data is more likely to be successful, and the same is true for LinkedIn marketing. Advertising without first gathering and analyzing relevant data can be a waste of time. To achieve success on LinkedIn, it’s crucial to create and publish well-crafted posts.

LinkedIn Insights provides detailed data on the performance of your posts, allowing you to analyze and identify areas for improvement. Utilize the Reports Lab to create customizable reports that quickly showcase the impact of your LinkedIn marketing efforts on your business and opportunities.


LinkedIn marketing refers to utilizing the platform to establish connections, generate leads, raise brand recognition, and foster business relationships and partnerships.

LinkedIn marketing allows users to share content while directing traffic to their website. By incorporating LinkedIn into your brand’s marketing strategy, you can leverage its valuable features, such as analytics, links, and brand-building capabilities.