Shopify Vs WordPress – What is the Difference?

Shopify Vs WordPress – What is the Difference?
Shopify Vs WordPress – What is the Difference?

Shopify Vs WordPress – What is the Difference?

Choosing between Shopify and WordPress (with WooCommerce) for your online business can be quite a puzzle. Both are great for new businesses and share some similarities, like being easy to set up and having their app stores. However, they differ in several important ways.

This guide will give you a clear picture of what each platform offers, showcasing their strengths and abilities. We’ll also compare WooCommerce (the e-commerce part of WordPress) and Shopify directly, focusing on their e-commerce features. This should help you figure out which one is the best fit for your business!

Shopify vs WordPress – Who Are The Contenders?

Shopify vs WordPress – Who Are The Contenders?

Shopify and WordPress are two popular choices for folks who want to start an online store, but they’re kind of like apples and oranges – similar but quite different.

Think of Shopify as your easy button for online stores. It’s super user-friendly and takes care of a lot of the technical stuff for you. This is perfect if you want to get your store up and running without fussing over the technical details. It’s like having a helpful friend who does most of the heavy lifting for you.

Now, WordPress is a bit different. It’s like having a set of building blocks. With WordPress, especially when you add WooCommerce (that’s the tool that turns a WordPress development site into an online store), you’ve got the freedom to build and customize your store exactly how you want it. It’s great if you’re into DIY and like to have control over every little detail. But, you might need to get your hands dirty with more techy stuff.

So, Shopify and WordPress both let you create online stores, but they do it in their way. Shopify is about making it easy, while WordPress gives you more control and customization options. We’ll dig into how they handle things like setting up your store, hosting it on the web, managing your content, and all that good stuff to help you decide which one is the best match for your online adventure!


Shopify is like a friendly helper for your online store. It’s all online-based, so there’s no need to download anything on your computer. Don’t worry about those software updates either – Shopify’s got it covered. You also don’t need to stress over web hosting, which is basically where your store ‘lives’ on the internet. Shopify handles that part, too. Plus, they keep your store safe and secure, and always back up your important info.

Another great thing about Shopify is it comes with lots of ready-to-use website designs. You can easily choose one and set up a professional-looking store quickly. It’s like picking out the perfect look for your website. This makes it super easy if you’re eager to start selling online but want to skip all the complicated tech stuff. With Shopify, the fun part is focusing on how your store looks and adding your awesome products!


WooCommerce, which is a part of WordPress, is a bit like a do-it-yourself kit for your online store. Unlike Shopify, it doesn’t set everything up for you online. This means you have to download the WooCommerce software onto your computer yourself, kind of like installing a new app.

After you get it set up, you’re also the one in charge of updating it. It’s like making sure your phone’s apps are up to date – you’ve got to do it on your own. Keeping your store safe, like locking your doors at night, and making backup copies of your store’s info is also up to you.

Setting up WooCommerce involves a few extra steps, but the cool thing is how much control you have. You can make your store look and work just how you want it. It’s great if you enjoy being hands-on and creating something that’s uniquely yours, from the ground up. It’s a bit more work, but it can be satisfying if you like diving into those details!

Shopify vs WordPress – Practicality

Shopify vs WordPress – Practicality

Shopify excels when it comes to ease of use. Right from the get-go, it’s super user-friendly. It offers a bunch of customizable templates and a simple drag-and-drop feature, so you can get your online store up and running quickly. Plus, Shopify handles all the techy stuff behind the scenes for you.

But, this straightforward approach of Shopify might not be everyone’s cup of tea. If you’re looking for more control and the ability to customize every part of your website, WooCommerce is a great option. It offers a lot more flexibility. However, if you’re new to setting up an online store, getting used to WooCommerce can be a bit more challenging. It’s a bit harder to learn compared to Shopify.

WooCommerce does have a guide to help you start, but it’s not quite as easy to follow as Shopify’s step-by-step setup. A nice thing about Shopify is that they have ‘Shopify Experts’ you can ask for help, which is a kind of support WooCommerce doesn’t have.

Shopify vs WordPress – Design, Themes, and Performance

Shopify vs WordPress – Design, Themes, and Performance

When it comes to setting up your online store, Shopify and WordPress are both top contenders, and they’re pretty competitive about their design choices too. Both of them offer a mix of free and paid designs for your website.

WordPress has a ton of designs to pick from, but sometimes they might not work perfectly on all devices and screens, which can slow things down a bit. This could turn away some customers. Also, the performance of your WordPress site can depend a lot on your hosting service – generally, the less you pay for hosting, the slower your site might be.

On the other hand, Shopify offers designs that are sleek and work smoothly on any device, but there aren’t as many to choose from. However, if you want something unique for your store, you can have custom designs made by Shopify Developers.

Shopify vs WordPress – Cost

Let’s talk about the costs of running a business on Shopify versus WooCommerce. With Shopify, their plans start at $29 per month. This basic plan gives you everything you need to get started, like:

  • Listing as many products as you want and unlimited file storage
  • Two accounts for your team members
  • Discount codes for promotions
  • An SSL certificate for website security
  • Tools to analyze and prevent fraud
  • A feature to help you recover abandoned shopping carts
  • Round-the-clock support


If you’re a bit more established and growing, the next Shopify plan is $79 per month. It includes everything in the basic plan, plus some neat extras like professional reports, gift cards, and accounts for five team members.

For bigger businesses, Shopify’s advanced plan is $299 per month. It’s geared towards larger companies and offers even more features, like advanced shipping options and more team member accounts.

Now, WooCommerce is free to use. But, there’s a catch. If you choose WooCommerce, you need to sort out your own domain name, hosting, SSL certificate for security, data backup, and security measures. All these can add up to $90 or more each month, depending on what your business needs. Plus, you should also consider the time you’ll need to learn how to set up and manage all these things, as WooCommerce doesn’t offer much in the way of setup support.

Shopify vs WordPress – Hosting

One big difference between Shopify and WordPress is how easy it is to set everything up. With Shopify, it’s pretty much a breeze because it’s a fully hosted solution. This means Shopify takes care of all the hosting stuff for you.

On the other hand, setting up WordPress involves a bit more tech know-how. It’s what’s called a self-hosted option. If you go with WordPress, you need to find a place on the internet to host your website, kind of like renting space for your online store. Then, you have to install WordPress in this space to get your website live. And if you want to use WordPress for selling things, you also need to add a special plugin called WooCommerce.

So, when you compare WooCommerce (with WordPress) and Shopify, Shopify is the more straightforward path for setting up your online store.

Shopify vs WordPress – Security

Shopify is secure and safe to use. It meets top security standards (that’s what Level 1 PCI compliance means) and even includes SSL certificates in its basic plan. An SSL certificate is like a security guard for your website, keeping your customers’ information safe.

With WordPress, you have to take care of these security details yourself. This means finding and setting up the security measures, which can be a bit tricky. If it’s not done right, there might be security gaps that you won’t know about until there’s a problem.

Shopify vs WordPress – Which Should I Choose?

When you’re looking at Shopify and WordPress, both have great things to offer, but it depends on what you need them for. If your business is more about digital stuff or content, like blogs or online magazines, WordPress might be the better choice. It offers a lot of functions and can be more cost-effective for these types of businesses.

However, if you’re just starting and want to sell products online, Shopify is often the way to go. It’s a full package (what we call a SaaS solution) that’s easy and quick to set up. Plus, you get a lot of support along the way. So, for new sellers looking for a hassle-free start, Shopify usually comes out on top.

An alternative to Shopify vs WordPress – Integrating Them Both

If you like the sound of both Shopify and WordPress, you can use them together! You can add a Shopify ‘Buy button’ to your WordPress website without needing any extra plugins or purchases.

Here’s how you do it: Go to your Shopify store’s admin area and create a ‘Buy button’. This will give you a piece of HTML code. Then, go to your WordPress site and either start a new post or edit an existing one. In the post editor, switch to the ‘text view’ and paste the HTML code where you want your button to show up. When you switch back to the ‘visual mode’, you’ll see the button right there in your post. You can edit or update your post like you usually do.

You can also add this button to other parts of your site. Go to your WordPress Dashboard, then to Appearance > Customize > Widgets. Here, add an HTML (or text) widget and paste your Shopify button code into it. You can place this widget in your sidebar or anywhere else in your layout. Don’t forget to save your changes.

Choosing the right e-commerce platform can be a tough decision, but understanding the differences between Shopify and WordPress should help make it easier. And if you need a hand deciding, our Shopify Experts at Optamark Digital are always here to help!


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.