How to Increase Organic Traffic in 2024: 13 Tips for Success

How to Increase Organic Traffic in 2024: 13 Tips for Success
How to Increase Organic Traffic in 2024: 13 Tips for Success

How to Increase Organic Traffic in 2024: 13 Tips for Success

Getting organic traffic is still key to doing well in 2024. Local SEO is becoming more important, and businesses are using SEO strategies in new ways to draw in and keep customers.

Understanding Organic Traffic

Organic traffic, essential for being seen online, is all about people finding your website naturally through search results, without you paying for it. As search rules and how people use the internet keep changing, it’s really important to know how this organic traffic works.

Check out these 13 tips to help you increase organic traffic to your website. Keep reading to learn more about our helpful tips and subscribe to Optamark Digital for the latest marketing tips and tricks that can help you increase organic traffic!

This article will give you 13 important tips to help increase your organic traffic next year.

1. Optimize your pages for humans, not search engines

Optimize your pages for humans, not search engines

A common big mistake companies make when trying to increase their website’s organic traffic is focusing too much on pleasing search engines. In 2024, it’s really important to understand that search engines like Google actually rely on user behavior to rank pages. They look at things like how long someone stays on your site and how many pages they visit. These actions show if people find your site useful and interesting.

If visitors spend a lot of time on your site or check out many pages, your content is relevant and helpful. But if your site isn’t user-friendly, people might leave quickly. This can lead to lower search rankings and less organic traffic. To avoid this, you should prioritize writing for your audience first. Use language and a style that they understand and enjoy. This approach keeps visitors engaged longer and improves your search engine optimization (SEO) and rankings. Ultimately, this strategy will help you get more organic traffic to your website.

2. Create a blog

Create a blog

To get more organic search traffic, start a blog. Blogging is really good for your business. It helps you connect with your target audience, brings more organic traffic, and makes your website more trustworthy and authoritative.

By blogging, you share useful information that your audience is looking for. When they search for topics using keywords you’ve focused on, they find your website and read your posts. This way, you attract more potential customers to your site because you’re offering the information they need.

Wondering what kinds of blogs you can write? There are many different types, including:

  • Informative blogs
  • How-to blogs
  • Lists
  • And more


No matter what style your blog is, the most important thing is to give your visitors information that matters to them. You can look at websites that are already doing well for the topic and keyword you’re targeting. This will give you a good idea of what kind of content to include in your blog post.

3. Publish content regularly

Publish content regularly

After setting up your blog and choosing a specific topic area, it’s a good idea to make a schedule or content calendar for regular posting. Consistently publishing new content is key to blogging success, as it helps bring steady organic traffic to your website.

Having a content calendar for your blog adds structure and lets your visitors know they can expect new posts regularly. This regularity can turn casual readers into loyal followers and potentially loyal customers. Plus, it keeps a steady flow of valuable organic traffic coming to your site.

4. Optimize content for the featured snippet

If you’re looking to boost the organic traffic to your website, one great strategy is to optimize your content for the featured snippet. This is a special box at the top of search results that gives searchers a quick answer to their questions.

Why aim for the featured snippet? Well, the top result in organic searches gets about 34% of all clicks. But when there’s a featured snippet, the click-through rate for the first regular listing drops by 8%. This means that the featured snippet can attract more clicks.

To increase your chances of getting your content into the featured snippet, focus on giving clear and direct answers. Also, make sure to include your main keyword in the part of your content you want to show up in the snippet. This can help you snag that top spot.

5. Integrate relevant keywords on your page

If you’re showing up in search results that really match what you’re all about, you’re more likely to get the right kind of visitors to your site. To find the best keywords for your page, you can:

  1. Use keyword research tools to explore different keywords.
  2. Focus on terms that are specific to your industry.
  3. Look for long-tail keywords, which are phrases with three or more words.


Choosing the right keywords is a big help in boosting your organic traffic. It leads to more clicks and attracts visitors who are genuinely interested in what you offer. Want a quick way to see how well you’re doing with your keywords? Just pop your URL into our free tool, SEO Checker. It’ll take a look at your SEO and keyword use, and give you some handy, personalized tips to improve your site’s SEO.

6. Find new keywords to fill in gaps

Remember, optimizing your keywords isn’t a one-time thing. After you’ve got some content up on your site, like your blog, make it a habit to regularly do keyword research. This way, you can always be up-to-date with the phrases and terms your audience is using to find your content.

A good tip is to look for keywords that aren’t too competitive. This can give you a better chance to rank higher for them. It’s like finding a less crowded path to the top! Doing this not only gives you an edge over your competitors but also makes them work harder to match your site’s growing authority in those keywords. Keep it friendly, keep it fresh, and watch your site climb up those search rankings!

Discovering new keywords is a great way to spot any gaps in your content. Once you find these gaps, you can fill them with useful and relevant content that draws more organic traffic to your site.

Here are some simple methods to find those keyword gaps in your content:

  • Check out what keywords your competitors are using.
  • Use tools like Ahrefs or Google Search Console to keep an eye on keyword data.


These steps can really help you stay ahead in the game by ensuring your content covers all the bases that your audience is interested in.

7. Target “People Also Ask” and FAQ sections

Here’s another friendly tip to boost organic traffic to your site: focus on the “People Also Ask” and FAQ sections. By adding FAQs to your pages, you’re not just hitting more relevant keywords, but you’re also answering questions that your page might not have covered before.

These sections are super helpful for your visitors. They provide quick answers to their questions, which adds a lot of value to your page. Plus, it’s a great way to attract more organic traffic, as people often look for straightforward, helpful answers. So, think about what your audience might be curious about and start answering those questions right on your site!

8. Create an enticing title tag and meta description

When someone searches and finds your site in the results, the first things they see are your title tag and meta description. If these aren’t catchy, you’re missing out on a great chance to bring more organic traffic to your website.

Your title tag and meta description can influence whether someone clicks on your site or not. By optimizing these, you can encourage more clicks, which means more organic traffic for you.

  • For your title tag: Try to keep it under 60 characters. Put your main keyword at the beginning so both search engines and searchers can see it’s relevant. Also, make your title fun and inviting to get those clicks!
  • For your meta description: Aim for under 160 characters. Include your main keyword and give a clear idea of what your page is about. This helps your audience know what they’ll find when they click on your site.

9. Conduct a technical SEO audit

Technical SEO is all about making your website easy for search engine crawlers to understand and index. It’s super important for getting organic traffic because it focuses on making your site more user-friendly and fixing any technical problems that might bother your visitors.

To kick off your technical SEO efforts, start with a site audit. This is like a health check for your website. It helps you look at the important behind-the-scenes parts of your site and spot any technical issues that need some attention, like:

  • Page speed
  • Index Status
  • Link statuses
  • Sitemap errors
  • Structured data
  • HTTPS status

10. Implement technical SEO best practices

After you’ve finished your technical SEO audit, it’s a great idea to keep enhancing your site’s technical health. There are some really effective best practices in technical SEO that can help your site be at its best for both users and search engines. Let’s dive into some of these practices:

  • Use HTTPS instead of HTTP
  • Ensure your site is mobile-friendly
  • Optimize for Google’s Core Web Vitals
  • Improve page speeds
  • Identify and fix any duplicate content
  • Identify and fix any broken links
  • Conduct regular technical SEO audits to stay on top of any issues

11. Share your web pages on social media

If you’re just focusing on SEO to increase your organic traffic, you’re overlooking some other great ways to bring in more visitors. Social media marketing is a fantastic opportunity to guide people to your site. You can link to your blog posts or articles on your social media profiles. Sharing your pages on social media not only brings your followers to your website, but if they share your posts, it can attract new visitors too. It’s a friendly and effective way to spread the word and boost your site’s traffic!

12. Earn backlinks

Looking for a way to increase your organic traffic beyond just tweaking your website? Here’s a great strategy: get backlinks. Backlinks are when other websites link to your site. These links are super helpful in making your website seem more trustworthy and authoritative in your field.

Backlinks help your organic traffic in two big ways. First, when someone links to your site on their page, people from their site can click through to yours. For example, if a food blog mentions your pizzeria in a post about the best pizza places and links to your site, anyone who clicks that link is new traffic for you. Plus, getting backlinks from reputable sources boosts your site’s trust and authority, which can help improve your search rankings. It’s a win-win!

Wondering how to get more backlinks? The key is to create content that’s relevant to your industry. Your blog is a fantastic tool for this. Blogging is awesome for earning backlinks because:

  • You can easily share your blog posts on social media.
  • You have the freedom to write about a variety of topics.
  • You can focus on many different keywords.
  • You can include your blog posts in email newsletters.


All these ways make your blog a super resource for attracting backlinks from credible sites. It’s a fun and effective way to boost your site’s visibility and credibility!

13. Revamp outdated content

The last tip for boosting your organic traffic is to give a new life to your old content. Over time, what you’ve published can become a bit outdated. Maybe it’s not pulling in as much traffic as before because your competitors have fresher content.

To get more organic traffic to these pages, try reoptimizing them. Refreshing old content can really liven up parts of your site that aren’t doing as well. So, what does reoptimizing involve?

It depends on the page. For some, just updating the info can make a big difference. Your industry might have changed, and the old information isn’t relevant anymore. You should look at updating things like:

  • Dates
  • Statistics
  • Outdated facts
  • The layout of your page to match what users are looking for


Also, consider if your page is easy to read. Maybe you need to break the text into smaller paragraphs, add some images, or use headings to make it easy to scan. Revamping your content can really help it perform better and bring more organic traffic to your site. It’s like giving your old content a new lease on life!

Learn more about how to increase organic traffic

Increasing organic traffic in 2024 requires a multifaceted approach, combining traditional techniques with innovative strategies. By implementing these 13 tips, you can enhance your website’s visibility, engage your audience more effectively, and achieve lasting success.

Don’t have the time to dedicate to driving more organic traffic to your website? Optamark Digital is here to help. We have over a decade of experience in helping our clients increase organic traffic to their websites.


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.