How to Get Leads to Do Your Email Marketing for You

How to Get Leads to Do Your Email Marketing for You

Getting leads for your email list is just the beginning. The real magic happens when your emails reach beyond your current audience and start spreading on their own. But how do you create emails that are engaging and worth sharing? And is email marketing still effective today? Let’s find out.

First, let’s talk about why email marketing management is so powerful. For every dollar you spend on email marketing, you can expect an average return of $42. That’s a fantastic ROI! Plus, with more than half of the world’s population using email, you’re tapping into a vast audience. Did you know that 41% of emails are opened within three hours of being received? This shows that email marketing is still a highly effective way for brands to connect with their customers.

The key is to make your email content so compelling that your readers can’t resist sharing it. When your emails are engaging and valuable, people will want to forward them to their friends and colleagues. So, focus on creating content that grabs attention and provides real value, and watch your reach expand!

Why Would You Want to Have People Forward Their Emails, Anyway?

Email marketing isn’t just cost-effective and efficient; it also offers several other valuable benefits. When you capture your audience’s interest and send emails they can’t wait to share, you’re not only increasing visibility for your business but also building brand awareness among people who might not have heard of you otherwise.

When your customers forward your emails to friends, family, and colleagues, several good things happen:

  • Builds Trust: Word of mouth from friends and family is still the most trusted source of information. About 90% of consumers trust recommendations from their friends and family more than advertisements. When your content is shared directly with your subscribers, it boosts your brand’s credibility in the eyes of the recipients.
  • Increases Subscribers and Customers: If someone isn’t currently a customer or on your email list, being introduced to your brand through a friend’s shared content can entice them to subscribe. Once they join, they’ll start their customer journey with you and likely recommend your business to others they know.
  • Validates Your Email Strategy: When your email content is engaging and shareable, it shows that you’re doing the right things for your brand. It means your strategy is working 5and resonating with your audience.


How Do You Get Leads to Do Your Email Marketing for You?

Now that you understand the importance of creating engaging, shareable email content, let’s dive into how you can achieve that.

1. Organize Your Email List

First things first, ensure your emails reach the right people at the right time with an attention-grabbing subject line. Imagine sending a party invitation to the wrong address – it’s not going to be much of a party! Use an all-in-one email marketing platform like Mailchimp or Klaviyo to streamline your strategy. These tools help you manage your contacts, schedule emails, and analyze performance. Plus, experts like the Email marketing services at Optamark Digital can provide valuable insights to enhance your approach.

2. Provide Relevant Content

According to HubSpot, targeted emails are 90% more effective than untargeted ones. This means it’s crucial to segment your email lists and send high-quality content that matches your audience’s interests. Think of it as having a conversation with a friend – you wouldn’t talk about something they have no interest in, right? When your subscribers find your content relevant, they’ll be more likely to share it with their friends.

Here are some types of shareable content:

  • Educational Content: Infographics and blogs are great because people love to share new knowledge. For example, if you send an infographic about the latest trends in digital marketing, your subscribers might share it with colleagues who could benefit from the information.
  • Events: Whether virtual or live, people often want to invite others to join them. Hosting a webinar? Encourage your subscribers to share the invite with their network.
  • Sales and Offers: No one likes to miss out on a great deal, and they’ll want to share it with friends. For instance, if you offer a limited-time discount, your subscribers might forward the email to friends who are also interested in saving money.
  • Charities and Fundraising: People are passionate about sharing causes they care about. If you’re running a charity drive, highlight the impact of the contributions and encourage subscribers to spread the word.


3. Add Social Media Sharing Links

Make it easy for your subscribers to share your content by including social media sharing links in your emails. This way, they can spread your message on their favorite platforms with just a click. Think of it as giving them the tools to become your brand ambassadors. When they see a social sharing button, they’re more likely to share the content without any extra effort.

4. Use a Clear Call to Action (CTA)

Encourage subscribers to take action with a clear CTA, such as “share this with your network.” This simple step can significantly boost email sharing. Make sure the sharing process is smooth by using pre-populated content fields. For example, you could add a CTA that says, “Love this article? Share it with your friends!” and include a link that makes it easy for them to forward the email.

5. Offer Referral Rewards

Give your subscribers an incentive to share your emails by offering rewards like product discounts, gifts, or special recognition. Everyone loves a little extra motivation! Use an email marketing tool to track email forwards so you can monitor user efforts and reward them accordingly. For example, you could set up a referral program where subscribers earn points for each email they forward, which can be redeemed for exclusive discounts or freebies.

By following these tips, you’ll be well on your way to creating email content that’s not only engaging but also highly shareable. With the right strategy, your emails can reach a wider audience, drive more engagement, and ultimately help grow your business.


At Optamark Digital, getting leads to do your email marketing services for you isn’t just a dream; it’s a strategic approach that can significantly enhance your marketing efforts. By creating shareable content, building robust referral programs, leveraging user-generated content, personalizing your emails, utilizing influencer marketing, optimizing your email design, providing clear calls to action, analyzing and optimizing your campaigns, and fostering a sense of community, you can transform your leads into active participants in your email marketing strategy. Implement these strategies with us at Optamark Digital and watch your email marketing efforts soar to new heights.


We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.