How Companies Are Using AI In Digital Marketing

How Companies Are Using AI In Digital Marketing
How Companies Are Using AI In Digital Marketing

How Companies Are Using AI In Digital Marketing

Artificial Intelligence, or AI, is a smart technology that’s changing our world by taking over routine tasks, solving problems quickly, and making things more efficient. AI used to be just in sci-fi movies, but now it’s a big part of our everyday life, often in ways we might not even notice.

Think about your daily commute. If you drive to work, you’ve probably been stuck in traffic before. AI is working behind the scenes to make your drive smoother. It sends live updates to your map apps, helping them reroute you away from traffic jams, road work, and accidents. If you use buses or trains, AI is there too, making sure they run on time. And if you use a ride-sharing app like Uber or Lyft, AI is the brain calculating when your ride will arrive, how long it’ll take, and even match you with other riders.

But your commute is just one example. AI is a big part of your day if you use things like Siri, Google, email, Facebook, Alexa, Amazon, Instagram, Netflix, Pandora, and so many other services we depend on. It’s true, AI is all around us!

AI is becoming a big deal in the world of digital marketing. It’s like a helpful assistant working quietly behind the scenes. It makes online ads more targeted and effective, personalizes websites, writes content, and even predicts what customers might do next. Marketers are catching on fast to how useful this technology is. A Forbes report mentioned that in 2018, 84 percent of marketing groups were starting or increasing their use of AI and machine learning.

There are two main ways businesses use AI to boost their digital marketing efforts. On the back end, marketers use AI to figure out what products will be in demand, create detailed customer profiles, and even automatically buy ads in the best places. On the front end, where customers interact, AI helps make their experience better. This means stronger brands and more sales. And it works – 75 percent of businesses using AI and machine learning say their customer satisfaction went up by over 10 percent.

4 Ways Companies Are Using AI in Digital Marketing to Improve Customer Satisfaction

Let’s look at how AI is enhancing customer experiences. Four major innovations are making a big impact: chatbots, smart content that’s just right, automatic content creation, and image recognition technology. Each of these helps improve customer service and delivers content that’s relevant to what people want. I’m here to explain these cool technologies and how they can give your business a real advantage.

    • Chatbots

Chatbots

Imagine a friendly robot that can chat with you on the internet – that’s what a chatbot is. It’s a smart program that uses AI to come up with the right responses to your questions. You’ve probably chatted with one when visiting a website, where it pops up in a small window, ready to help you out. Back in 2017, chatbots became super popular as a fresh way to connect with people, different from old-school methods like ads or emails.

Chatbots are fantastic for marketing, but not in the way you’d typically think. They’re not like flashy billboards or catchy TV commercials. Instead, they shine, especially on social media. They’re there to offer quick help to customers, learn about what customers are into, and then send messages that are perfectly tailored for them. It’s like having a smart assistant who knows exactly what the customer needs. Chatbots can even guide customers along, making their shopping journey easier by asking the right questions to help them find the products they’re searching for.

To give you a real-life example, the National Australia Bank in Australia rolled out a chatbot for their business clients. This chatbot is like a digital banker, making life easier by handling routine tasks. It’s super handy because it’s available 24/7, ready to answer questions at any time of the day. And it’s pretty smart too – capable of handling over 13,000 different types of questions, all based on actual questions customers have asked before. This means it’s constantly learning and getting better at helping people with a wide range of inquiries, from simple to complex.

    • Predictive and Targeted Content

Predictive and Targeted Content

Apart from its role in chatbots, AI is incredibly skilled at gathering details about potential and current customers. It then cleverly uses this information to predict their future actions and needs, which helps in crafting spot-on messages. This personalized content can be shared in various ways – whether through a chatbot, as dynamic content on a website, or in an email.

When it comes to emails, AI is a real game-changer. It ensures that the perfect email is sent at just the right moment by using what’s known as ‘dynamic content.’ This content changes based on a customer’s past behavior. AI keeps an eye on things like the web pages a customer has visited, the blog posts they’ve read, and the emails they’ve engaged with. Armed with this insight, AI can accurately pick content that will appeal most to a specific customer and automatically fill an email with it.

There’s also something neat that AI does call ‘churn prediction’. Think of it as AI’s way of sensing when customers are starting to drift away from a brand. With this ability, AI can swoop in with personalized content that’s likely to catch their interest again and bring them back.

    • Content Creation

Content Creation

Creating lots of good content has always been a big challenge for marketers. It’s time-consuming to make quality content, and effective marketing needs heaps of it. This is where AI can lend a hand. It can generate some of this content for you. We’re talking about articles that are hundreds of words long and sound like they were written by a real person.

AI can also get more specific, like creating email subject lines or social media ads. A company called Persado has even developed AI-generated language for this purpose. In any case, the content AI creates is focused on the customer and has a clear purpose. It aims to be helpful for those looking for information, checking their emails, or scrolling through social media. And the best part? It saves a ton of time that would otherwise be spent by an employee or freelancer to create all this content.

  • Image Recognition Technology

Finally, let’s talk about another amazing AI tool that’s changing the game for businesses – image recognition software. This technology isn’t just a new thing; you might have already seen it on social media, like when a photo automatically suggests tags for the people in it. But image recognition is also doing wonders in personalizing the shopping experience for customers.

For example, consider how some fashion apps are using it. These apps let you upload a photo of a clothing item you like, and then they use image recognition to find similar styles or products in their inventory. It’s like having a personal stylist in your pocket, using just a photo to help you find the perfect outfit!

Intelligent Marketers Stay on Top of All Trends

Here at Optamark Digital, we understand that Artificial Intelligence, or AI, has become a big part of not just technology but also our everyday lives. It’s making things more convenient for you, our valued customers. But we also recognize that it’s essential for us, as marketers, to embrace the power of AI. We’re constantly adapting and using AI to enhance customer experiences, strengthen brand loyalty, and boost revenues.

AI is a game-changer, but it’s just one of the many exciting tools and trends in the dynamic world of digital marketing. Staying ahead of the curve is what we do best at Optamark Digital. From mastering search engine optimization (SEO) to crafting engaging email marketing campaigns and managing vibrant social media marketing strategies, we’re committed to using the latest technologies and trends. Our goal? To ensure your brand not only keeps up with the digital revolution but stands out as a leader in your industry.

So, whether you’re looking to refine your digital marketing strategy or start a new campaign, remember that at Optamark Digital, we’re always here to guide you with our expertise and innovative solutions.

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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.