Optamark digital

Facebook & Instagram Advertising Agency

Get Your Facebook And Instagram Game On Point.

Are you looking for a way to get more out of your Facebook and Instagram activities?

If so, we’re here to help.

At Optamark Digital, we’re an advertising agency that helps B2B and B2C businesses find success in the digital world. Our tools, knowledge base, and experience allow you to make smarter decisions about how digital marketing can impact your business.

We provide businesses with the tools necessary to create and optimize their Facebook and Instagram ads—and then manage these efforts on a daily basis. We’re data-driven, so we use data-driven strategies to craft highly customized ad campaigns for each client—because every business is unique!

Facebook & Instagram Advertising Agency

HOW DO SOCIAL MEDIA ADS WORK?

As a company born in the digital age and raised on social media ourselves, Optamark Digital not only understands the ecosystem, it’s truly part of our DNA. It’s formative to our existence. Organic reach is next to nil these days and not something a brand can survive on, that’s the hard truth. If you want to grow, you need a dedicated Facebook and Instagram ads marketing company and a media buying agency.

We take Facebook and Instagram Ads management (and google ads management) seriously because it can deliver big results for your brand for a comparatively small investment.

We believe in testing, optimising and iterating until we find what works best for your business. That’s why we don’t believe in one-size-fits-all solutions or cookie-cutter packages; instead, we create bespoke plans for each client based on their specific needs.

Steps to Effective Facebook and Instagram Marketing

Steps to Effective Facebook and Instagram Marketing - Facebook & Instagram Advertising Agency
Audience Targeting - Facebook & Instagram Advertising Agency

Refine and Repeat

After we do all that, we analyze. Even if we met the goals, there is always room for improvement: We can tweak our targeting or adjust our content—or come up with entirely new ideas! Our work doesn’t stop there. We constantly monitor our campaigns and make adjustments as needed. We’ll look at your site analytics and social media engagement to see what works—and what doesn’t.

Goals

The fantastic thing about Facebook and Instagram ads is how precisely you can run a campaign under your specific goals, and this degree of customization really influences our approach to developing your campaign. Setting goals and targets is just as important here as it is anywhere else in your media mix, so make them smart and attainable. Is brand recognition your goal? Sales growth? Leads? Conversion? Click-throughs? How many people visit your website? Engagement? That is what we mean when we say that the approach is informed by customization. Depending on your needs, a campaign may operate differently.

Audience Targeting

Once we've established our goals, it's time to figure out who might be interested in what we have to say. Facebook allows us to target very specific groups of people with our posts—groups that are likely the most receptive audiences for whatever you're trying to communicate to them. We know from experience that asking the right questions is essential for building a successful Facebook ad campaign.

Content Creation

On a newsfeed, there's stiff competition for attention. We understand that people scroll fast—so your copy has to be on point and delivered with urgency. We know that every second and syllable matters, so we create ads that grab attention but still feel natural to the reader's feed. It’s a delicate balance. In order to get it right—and help our clients stand out in their target market—we A/B test many versions: different images, captions titles untill find what works best (and gets likes).