Facebook is undoubtedly one of the most popular social media platforms today. The platform has over 2 billion active users, with each user spending increasingly high hours per week on the platform. Wise business owners have taken advantage of Facebook’s large user-following to market their goods and services and attract customers for their online businesses.
Facebook encourages this by enabling small-large-scale businesses to identify and reach their target audiences through sponsored Facebook advertisements. Facebook also has analytic tools to enable businesses accurately measure the effectiveness of their Facebook marketing campaigns.