Producing high-quality video content is a surefire way to attract new customers. That’s because it is simply entertaining and keeps people engaged. In fact, this is a new emerging force in the world of digital marketing: producing online video content that, unlike traditional T.V. ads, are actually worth watching.
Online businesses that produce video content are taking the lead in innovating this space. They are either developing YouTube channels or producing lighthearted video content for Facebook or Instagram. For instance, there are binge-worthy sponsored videos made by video influencers. There is also classic video content posted directly on a business website. While the latter is no longer the majority, the fact remains that there are different kinds of online video content that you, too, can develop.
This article is here to help you as an online business owner learn more about what it takes to produce online video content. The goal here is to invest in something that is impactful that can generate new leads or engage customers. By the end of this article, you, too, might be inspired to produce your own unique video content!
Online video content is targeted and optimized to viewership
Just as thought and research are put into producing traditional T.V. ads, online video content requires planning from online businesses. A business owner may consult with digital marketing specialists like SEO services or check on their website analytics. In doing so, they can get results-based marketing with a proven track record and won’t have to worry about wasting their money.
At the core of online video content is answering the age-old question, “What do my customers want to see?” This simply means putting yourself in the shoes of your customers.
You see, customers log on to different websites for different reasons. Some may be looking for a solution to their current problems. Others may just be looking for engaging content or entertainment. Your job, as an online business, is to provide for both kinds of customers, and you can with online video content.
Additionally, online video content is often optimized for specific customers as the Google algorithm puts in work. Gone are the days of generalized viewing of ads, but you can maximize yours by widening your video’s target scope. You can present your product or service in such a way that it targets what that customer is looking for. At the same time, you can also provide something legitimately entertaining and worth spending time on.
Online video content is direct to the point
Nobody likes sitting through a boring sales pitch or T.V. ad that takes forever to make a point. These days, customers have a short attention span. This is especially the case for those who go online. What you have to do is make sure that your online video content is not only worth watching but that it also has an easy-to-digest message.
Say, you are selling your customer a pencil. You definitely don’t want to talk about its history or origin. You also don’t want to pretend like you’re the only pencil brand out there. Keep your video short at around two to three minutes. Make your pencil look cool like by having a YouTuber or social media star draw with it. You could also inform your customer about different pencil grips made for artists and students. You also have to make sure your online video is viewable on mobile, as most customers online are on their phones.
“Overall, the point of online video content is to get your message across. Inject value into your product or service so that your own customer may see it.”
Online video content is now the new standard for digital advertising and reaching customers. With targeted customer metrics and innovating content, you, too, can produce your own content for your business. Start producing high-quality video content today and reach more customers!
Do you want quality video content for your business? We can help you produce videos for all your digital marketing and online content creation needs. Consult with us!