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How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the […]
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How to Incorporate SEO & PPC Strategies for Desirable Results

How to Incorporate SEO & PPC Strategies for Desirable Results

When it comes to digital marketing, Search Engine Optimization (SEO) and Pay-per-Click (PPC) often takes the lead as some of the most effective marketing forms today. Although both online marketing strategies strive to earn the top spot in the search engine results pages (SERPs) environment, the difference is that PPC is a paid search while […]
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