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5 Ways Having a Social Media Manager Boosts Business Growth

According to the online market data portal Statista, 90 percent of United States businesses have a social media presence. However, social media for businesses is not just about posting a couple of updates on an official page and answering customer inquiries anymore. Cultivating a robust online presence today is practically a full-time job. Managing, maintaining, […]
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Business & Strategy

Why Should You Have Welcome Kits for New Employees?

Starting a new job is an overwhelming experience. You have to get used to a different workplace, fit into a team that has an established dynamic, figure out how to go about daily tasks, and essentially prove your mettle to your new team. A new employee is likely to be anxious, excited, and skeptical about […]
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Digital Marketing

Digital Marketing Through COVID-19 & Beyond—3 Things to Know

Today’s economy is still shrouded in mystery, which is thanks to the COVID-19 pandemic. Lockdowns all over, coupled with the fear of the virus spreading, have expedited the world into the online sphere even faster than projected. However, many businesses are having difficulty nowadays due to their inability to manage their online presence. From here […]
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Promotional Products

4 Reasons to Invest in Promotional Products for Your Brand

With all the digital marketing strategies individuals and business owners benefit from at present, you might think using promotional products may not be necessary anymore. While the power of online advertising gives your brand an edge, promotional items still hold its value for marketing businesses until today! Promotional products are anything that your company gives […]
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Digital Marketing

3 Important Reasons You Need To Improve Your Digital Marketing

Digital marketing is a necessity for businesses in this internet-driven economy. With hundreds of thousands of start-ups and leading organizations striving to increase their visibility and retain customers, applying the best digital solutions that can set you apart from the saturated marketplace is more crucial than ever. The challenge with creating a digital marketing agency […]
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Franchise Business

5 Tips to Have a Successful Franchise Business

Being intimidated at the idea of building your own startup or corporation from scratch is typical as an aspiring entrepreneur. If you are interested in entering the world of business but don’t want to risk big, then you may consider buying a franchise. This lets you own and operate one or more locations that use […]
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web-traffic

4 Ways to Boost Website Traffic for Your SEO & Branding

When it comes to digital marketing and business, Search Engine Optimization (SEO) and branding are paramount for success. For the uninitiated, SEO involves optimizing a website, creating relevant content, and building backlinks for online visibility and site traffic. On the other hand, branding includes creating a name, symbol, and design that identifies your business and […]
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Local SEO

4 Important Aspects of Local SEO You Can’t Ignore

Search engine optimization is one of the most important aspects of digital marketing, but it has definitely changed over the years. User habits have definitely changed since the birth of the world’s most popular search engines. As such, it is incumbent on any online business to keep abreast of these ever-evolving practices and adjust to […]
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Fonts for Promotional

How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the […]
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