In a recent study by Statista, it was revealed that in the year 2020, emails (about 306.4 billion in count) were sent and received each day, and the figure is expected to rise daily (to 361.6 billion) by the year 2024. What makes the data even more interesting is that even after the growth of numerous chat apps and mobile messengers, email has continued to keep its position central in digital life daily.
The majority of the emails exchanged every day are business emails, which shouldn’t even come as a surprise. Email marketing is one of the most powerful tools to reach and engage your audience.
To put it into simpler terms, look around you and think about all the people you know without an email address. Well, there’s a decent chance that you can count these people on the one hand. This provides a tremendous opportunity for all kinds of businesses to reach their target market, no matter how their audience looks.
WHY EMAIL MARKETING?
By implementing email marketing, you can witness your business improve in terms of its reach and visibility effectively, which will further convert your leads consistently.
Through email marketing, you can take advantage of the outlook of reaching a large audience and help expand your business in ways no other tactic can. This article will enlighten you on 5 different reasons you should not neglect Email marketing.
1.MORE EFFICIENT THAT SOCIAL MEDIA
Social media is undeniably one of the most important factors of any marketing strategy. It is a great way to reach and engage with your audience and sustain your relationships with them for the long term. However, email marketing has the upper hand when it comes to converting people into members.
According to a study by Custora, customer acquisition had quadrupled over four years via email marketing.
It doesn’t matter what the size of the business is; one thing always remains alike. Enterprises always require strategies that will enable them to take full advantage of their marketing finances while simultaneously attaining their final objectives.
Email marketing is a cost-efficient technique, is the best e-marketing option that a business can use to engage and reach its target market. Unlike TV and print ads, where marketing efforts take up many costs, email marketing barely requires few expenses for your campaigns.
Firstly, you may need to hire someone who can create the email content. Many companies also expend to use email marketing automation services that help make the process less time-consuming. Moreover, with email marketing, you also get the advantage of receiving a high return on investment (ROI.) For small businesses working with a smaller budget, this can be a great means.
3.EASY TO PERSONALISE CONTENT
The further we dig into digital marketing, the more important personalization becomes. Email marketing makes personalizing the content and messaging fairly easy. You can make good use of the data that you’ve collected from your subscribers and lead to deliver relevant content that your readers will enjoy. This will improve not only your open and click-through rates but also the mutation rates.
According to a HubSpot report, it was found that the emails that included the first name of the recipient in the subject line earned far higher click-through rates than the ones that lacked it.
Segmentation is an ideal method to enhance the personalization of your content. This is a procedure where you can split your subscriber list into various factions based on their common aspects.
By segmenting, your content becomes more relevant as different subscribers get a different kind of content based on their preferences. This can help to lower unsubscribe rates and boost conversion rates.
Unfortunately, guessworks don’t work in digital marketing. The single method to learn about the relevance of a marketing tactic in your business is to calculate your results. Email marketing metrics are fairly easy to trace and measure over the duration.
When you check your analytics related to email marketing, you can easily learn about who opened your mails, in case they clicked on any of those links, the number of people who unsubscribed, etc. This information becomes extremely useful as it allows you to analyze and improve. It allows you to assess and regulate your digital marketing strategy as a whole.
Nowadays, there is plenty of email marketing software that enables you to perform A/B tests. This testing allows for split testing of your mails through which you can check which elements of your mails deliver the best results. A/B testing can prove to be an effective way to reveal a considerable amount of data about your subscribers.
5.MOBILE DEVICES AND EMAILS
According to a study in 2014 from ExactTarget, 91% of people use their smartphones to access their email, while only 75% of people use them for social media sites. While social media platforms have gained a lot of popularity in modern times, emails must not be overlooked.
We suggest you include some visuals in your content if you want your email messages to be more effective. Moreover, any images or videos must be made, keeping in mind that they are easy to load and convenient to view on a mobile device.
Not incorporating an email marketing strategy will imply that you’re missing out on an effective platform that almost the entire world uses!
Many digital marketing tactics cannot be automated, or even if they can, it’s barely successful. However, with email marketing, the case is not the same. It allows you to use triggers and workflows that automatically deliver messages to recipients after taking a particular action.
With email automation, your campaigns improve in terms of their relevancy and timeliness. Furthermore, it also helps to save time and money on your end. Gone are the days when you had to worry about waiting for the right time to send a message; with automation, all of it is taken care of!
Now that you’re well-acquainted with email marketing and its significance as an effective digital marketing tactic, it’s time to start making an implementation plan asap! Start with a few simple steps and find the potency of email marketing for yourself!