Search Engine Optimization (SEO) and content marketing both are similar concepts. Finding your blog with no unique, high-quality content in SEO? It is of no use. No content! No ranking! SEO is very important to get traffic to your website. To find your blog in search engines, you need to understand some basic rules to optimize your blog post for good ratings.
Blogging is the center of content marketing, and it is important to optimize your blog posts to get a good ranking. The SEO Company USA-LLC is a group of creative strategists who had discovered new channels connecting customers and brands to a vibrant world of digital marketing which includes effective SEO, PPC, Social Media, and Website designing and development. Let us understand the two most important parts of blog optimization:
The first one that is writing a blog is for everyone willing to write the content to show their creative mindset. The second one optimizing the existing blog post for a higher rank in SEO is for one who is blogging for a little while. Let us first understand how to optimize your blog post and writing tone.
Many content writers start writing their blog posts by searching key phrases from their random guesses, which they think they can write a blog post on. You can’t rely on your random guesses, especially when searching for keywords to find out about what your users are looking for. Rather, you should first think about a great idea, a spark of inspiration to start your content and then align your ideas to make a topic with a good catching phrase.
Searching for keywords is a technique that most content writers use for SEO. It helps you find out about the users’ interests and topics they are looking for based on the research engine data. Now let us understand some common steps you can use for optimizing your content for SEO.
1. Research! Choose phrases that are in demand…
Do well research about the topic you are going to write your blog post on. Visit different websites and search for key phrases that users are searching for. Choose such phrases to add to your content so it can be ranked in SEO. There are two criteria for you can search and choose.
These two criteria should be met by your blog post for a high rank in SEO. If no user is searching for phrases you have included in your blog is of no use, so do not target such phrases which are not ranked by SEO. SEO tool for blog posts works differently from SEO for websites giving services. Users are looking for informative content through blog posts and not necessarily buying something as through service websites. So, your content should be very informative and true to your traffic receiving on your website page. There are three types of keywords you should add to your blog for good traffic.
You can search for whether the phrases you are searching for are in demand or not. You can search for it in SEO service tools like Google Keyword Planner or Moz Keyword Explorer. If the searched phrases appear here that means, it is in demand. Moreover, you can also see the search volume through these tools (an estimate of how much it is in demand.)
After looking if users are looking for those phrases, it is also important to check whether those phrases have a higher ranking in SEO or not. When a website links to SEO, Google takes it as a vote of confidence, and they think it as SEO is credible. This credibility is only the factor according to which pages are ranked as high or low. Google rate this rank with ‘PageRank.’ Scores from 1-100 indicate your page rank on SEO.
The higher the Domain Authority (DA) for any website, the more their credibility in SEO. For example, a website with DA 70 is ten times higher than a website having DA 60.
2. Relevance! Choose phrases on the page…
Google is a list of top ten for any topic you can imagine. So, if your blog is not standing in the top-ten list, you can’t expect a good rank in SEO. Google has a job of providing relevance to users for their search. Searches are not about fooling Google, trying to make it think your page is the best of all. Rather, it is about Google to think your page is highly relevant to rank higher in the top ten lists.
Including things like word limit (1500+) and keywords that include target phrases that Google likes can help you get high relevance. Add target phrases in the header for once and in the body header and body text for 2-4 times every 500 words to keep your blog in high SEO services ranks.
Google connects visitors with relevant content that covers topics they are searching for. Find the concept to fill your article related to your phrase and work on further related subtopics in your blog. You can find concepts related to your phrases everywhere.
You can scroll at the bottom of the Google page, and you can find many related topics which many other content writers also use for their content.
You can find those related topics at the median of the search page (Related questions) or some suggestions, even before you are done writing your search topics. These are some research techniques that can help you get higher ranks in SEO.
3. Formatting! So, the users love it and do not leave it in Between…
We know high-quality content ranks higher in SEO. Quality is providing detailed and comprehensive information to your visitors. It is all about making the best page on the internet for specific topics. But quality also has a great relevance making your post liked by your visitors and can attract more traffic.
Adding formatting and visuals once you are done writing can attract visitors and stay on your page and not leave it. It also affects the ranks in SEO. Google ranks pages according to the clicks done by visitors and the time they are staying on the page.
Visitors tend to stay on pages that look beautiful to them, and that can be scanned with meaningful headings to extract all relevant information. There are some ways you can use to make your content consumable:
Always remember, keeping your blog post precise and at the same time relevant is very important to attract more traffic to your page. The content filling your page should be of high quality, so the visitors love to read it rather than leaving the page after a few seconds. Your goals should always make unique and informative content with high relevance for your visitors, providing them true and brief knowledge about the topic. For posts that already exist, you need to change slightly, and your blog post could rank three times higher than the existing one.