Best Practices for Writing Title Tags That Boost Your SEO

Best Practices for Writing Title Tags That Boost Your SEO
Best Practices for Writing Title Tags That Boost Your SEO

Best Practices for Writing Title Tags That Boost Your SEO

Every day, the internet is flooded with loads of fresh content, making it tough to stand out. But don’t worry! Title tags are like secret weapons that help your content catch the eye of both search engines and readers.

Crafting effective title tags takes some skill, though. You need to dig into keywords and come up with titles that make people want to click. In this guide, we’ll chat about the best ways to craft title tags that not only make search engines happy but also make your audience excited to dive into your content. Let’s get started!

What Is a Page Title in SEO?

Page Title in SEO - Seo services

The page title, also referred to as the title tag, meta title, or SEO page title, is an HTML code element located at the top of a webpage. It serves as a brief description of the page’s content and purpose for both website visitors and search engines. When users search for information, the page title appears on the search engine results page (SERP). Crafting a well-written page title is key to optimizing your website for better SEO performance.

Why are Title Tags Important?

Why are Title Tags Important? - Seo services

Title tags come in two types. The first type, known as the display title, tells search engine results pages (SERPs) how to showcase your webpage using the title tag provided. The second type is the headline of the webpage, which is the main title displayed at the top of the page and is usually marked as an H1 tag in the page’s structure. Both types help search engines recognize and display the content of your website.

Here Are 4 Reasons That Make Title Tags Important For SEO:

  • Title tags act as guideposts for search engines, giving them a quick idea of what a webpage is all about.
  • On search engine results pages (SERPs), title tags show up as previews of the web page’s content, helping users decide if it’s relevant to their needs.
  • Google and other search engines use title tags as clickable links in their search results, making it easy for users to access the webpage.
  • The page’s title tag also appears in the browser tab, helping users navigate when they have multiple tabs open.


9 Best Practices for Writing Title Tags

Best Practices for Writing Title Tags - Seo services

  • Plan Your Title Tags Wisely
    Before publishing a webpage, plan your title tags carefully. Craft a unique tag that’s clear for your audience and easy for search engines to understand. Start with keyword research to know what your audience is looking for and optimize your tags accordingly.
  • Audience-Centric Title Tags
    Tailor your webpage to meet your audience’s needs. Provide top-notch content and ensure a user-friendly experience. When writing title tags, focus on your audience’s interests and highlight the value you offer to engage them effectively.
  • Highlight Benefits
    Showcase the benefits your webpage offers to attract potential customers. A brief overview of content and benefits encourages clicks. Keep your title aligned with your content for consistency and analyze SERPs to enhance visibility.
  • Understand Search Intent
    Craft title tags that resonate with your audience’s search intent. Keyword research is key to tailoring tags to meet their needs. Make your tags descriptive and avoid using too many keywords to maintain your reputation.
  • Keep It Concise
    Opt for title tags under 60 characters to ensure visibility. Search engines display about 50 to 60 characters, so shorter tags prevent truncation. Start with your focus keyword to grab attention and maximize visibility.
  • Start with Your Keyword
    Position your focus keyword at the beginning of your title tag to catch the eye of search engines and your audience. Placing it later risks being cut off, so keep it natural and upfront for better results.
  • Unique Titles for Each Page
    Avoid confusion by giving each webpage a unique title. Use topic-specific keywords relevant to your content to maintain search engine rankings.
  • Incorporate Your Brand
    Include your brand name in title tags to strengthen connections and enhance brand recognition. Adding location can boost local SEO, but keep it concise for better results.
  • Avoid Keyword Stuffing
    Don’t overload your title tags with keywords. It harms credibility and makes it harder for search engines to crawl your page. Stick to relevant keywords and keep it natural to maintain your site’s integrity.


3 Things To Keep In Mind When Planning Your Title Tags

Find the Broad Topic Your Keyword Falls Under:

Ensure your title tags match the main topic, also known as the parent topic.This main keyword draws most of the traffic from search engines to top-ranking pages.For example, if your keyword is “chocolate ice cream,” it’s under the parent topic of “ice cream.” Targeting related keywords under this umbrella helps attract traffic to your website.

Keep a List of Secondary Keywords Handy:

Besides your main keyword, having secondary keywords can capture traffic from different search queries. However, these secondary keywords should fit naturally into the title tag, without feeling forced. Make sure they make sense, are easy to read, and don’t alter the overall meaning.

Craft Adjective-Benefit-Confidence Booster Title Tags:

Effective title tags are vital for driving traffic to your site. The adjective-benefit-confidence booster approach grabs attention, offers a benefit, and persuades with a confident claim. Use this approach sparingly and tailor it to your specific content.

Common Mistakes To Avoid With Title Tags

Avoiding common mistakes with title tags is crucial for maintaining your website’s visibility and attracting visitors. Here are 5 key things to keep in mind:

  • Avoid Redundant or Boilerplate Titles:

Ensure your title tags are clear, concise, and engaging. Using generic or lengthy titles can make your website seem less interesting.

  • Include the <title> Element in HTML Code:

Specify the title tag in the HTML code to ensure search engines understand it. Tools like RankWatch can help identify missing title tags.

  • Keep Titles Short:

Titles above 60 characters get truncated by search engines. Aim for concise, descriptive titles to attract potential customers.

  • Be Descriptive:

Use descriptive title tags that accurately reflect your content. Avoid vague titles that provide little information to users.

  • Avoid Keyword Stuffing:

Don’t overload title tags with keywords. This can make them seem unnatural and may lead to Google rewriting them. Focus on relevance and clarity instead.

By following these guidelines, you can create effective title tags that improve your website’s visibility and user experience.


At Optamark Digital, we understand how important title tags are for your website’s success. They’re like the first peek visitors get of what you offer. Whether you sell products or provide services, good title tags are key to attracting the right people.

Here’s the deal: Keep your title tags short, descriptive, and balanced, aiming for under 60 characters. Dive into keyword research and check out what your competitors are doing to get the hang of it.

Avoid packing in too many keywords or using the same titles for similar pages. And always remember to write for both search engines and your audience.

PS: Feeling lost with SEO services? Our experts are here to guide you every step of the way!


We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.