Best Examples of AI in Marketing

Best Examples of AI in Marketing
Best Examples of AI in Marketing

Best Examples of AI in Marketing

Once upon a time, we only saw artificial intelligence, or AI, in science fiction stories – it seemed like an out-there idea. But guess what? Now, AI is a real part of our everyday life. It’s no longer just a dream; it’s something we live with and use all the time.

AI has become a game changer in our daily lives. Think about all the cool gadgets we use now, like cars that drive themselves, fitness trackers, voice-activated helpers, and our smartphones. And it’s not just making our personal lives better; it’s also helping businesses, big time. In digital marketing, AI is making a huge impact across various industries.

Take ChatGPT, for example. It’s a new star in the digital marketing world. It’s awesome at creating just the right content for different topics, which shows just how much AI is part of the world we live in today.

To give you a better idea of this, let’s take a look at some cool and different ways AI is being used in digital marketing. Each use is unique, but they’re all pretty exciting.

  • AI Social Media Examples
  • AI Marketing Automation Examples
  • AI Digital Advertising Examples
  • AI Digital Marketing Examples

AI Social Media Examples

AI Social Media Examples

  • Sephora’s AI chatbot-powered shopping service

Sephora, the well-known cosmetics brand, saw the potential of AI early on and decided to use it to provide customers with a highly personalized and informative shopping experience.

They realized that navigating through their extensive range of products could sometimes be overwhelming for customers. It was like searching for a needle in a haystack, especially when looking for specific items in certain categories. To address this challenge, Sephora came up with a smart solution.

They introduced an interactive quiz that acts as a helpful shopping guide. What makes this quiz even more interesting is that it’s led by friendly chatbots. These chatbots engage with customers, ask questions, and provide tailored tips and suggestions based on the customer’s responses.

The success of this initiative was undeniable, prompting Sephora to take it a step further. Now, Sephora offers its very own chatbot-powered shopping service through Facebook Messenger. This service is incredibly personalized and includes exciting features like a virtual color match assistant, a reservations assistant, and KitBot, your friendly makeup tips and advice expert.

So, the next time you shop for cosmetics with Sephora, you’ll have AI-powered friends to assist you every step of the way, making your shopping experience as enjoyable and informative as possible.

  • Ada’s AI-driven customer support and social media engagement platform

Meet Ada, the innovative AI technology provider based in Toronto. Ada has a fantastic platform that’s like a tailor-made suit for businesses. It seamlessly fits into a company’s existing tools and technology stack and does something pretty cool – it offers automated customer support.

But Ada is not your average AI. It can handle all those important tasks and communicate with customers in a way that feels just like talking to a real person. Plus, it knows how to have a friendly chat on social media.

So far, Ada has been a big help to brands like Air Asia, Indigo, and Zoom. They’ve used Ada’s AI to level up their customer experience and step up their social media game.

Take the Malaysian ride-hailing service, Grab, for example. Ada’s AI tech played a big role in helping Grab go international on social media. They used multilingual chatbots to connect with people from six new countries through Facebook Messenger. Not only did this open up Grab to new services like grocery deliveries and bill payments, but it also got folks talking about Grab in these new markets.

By using AI in their social media game, Grab slashed their customer query backlog by 90% and saved a bunch of money in operations – 23% to be exact. Plus, they’re growing strong in all six new target markets. Pretty impressive, right?

AI Marketing Automation Examples

AI Marketing Automation Examples

  • Starbucks’ AI voice-powered barista services

Did you know that about 60 million adults use voice search every day? And, here’s another cool stat: around 72% of Americans have a smart speaker like Siri or Alexa at home.

Voice tech is getting more popular, and the folks who get on board with it are in for some exciting benefits. Even big companies like Starbucks are getting in on the action.

To make things even better for its customers, Starbucks did something pretty cool. They teamed up with Amazon’s Alexa technology and added it to one of their most popular apps. Now, you can use the ‘My Starbucks Barista’ service to order your coffee, change your order, and even pick where you want to get it, all with just your voice. It’s like having your coffee chatbot, and it’s super convenient!

Because the ‘My Starbucks Barista’ app was such a hit, Starbucks decided to take things up a notch. They introduced AI-powered Mastrena II espresso makers in thousands of their stores. These fancy machines work together with the app to make sure your coffee is always top-notch.

With a whopping 31.2 million mobile customers, it’s clear that Starbucks’ smart moves like this are making people all over the world enjoy their coffee even more.

  • Lowe’s AI-powered personal shopping assistants

Lowe’s, the hardware giant, is all about enhancing your shopping experience in their massive US stores. They’ve introduced a clever AI called the LoweBot. This smart assistant is here to make your visit even better by giving you personalized recommendations and helpful information while you shop.

The AI technology at Lowe’s isn’t just about making shopping easy; it’s also super smart. It keeps an eye on what’s in stock in real-time, thanks to those rolling kiosks you see in the store. This helps the folks at Lowe’s learn a lot about what customers like and how they shop. It’s like having a crystal ball for shopping trends!

Josh Shabtai, the Director of Lab Productions at Lowe’s Innovation Labs, shared some cool insights about how they use technology. He said, “We treat our stores like real-life test labs. We try out our new ideas there and see how they work in the real world. It helps us make home improvement less mysterious and more fun for our customers.”

  • Netflix’s AI-centric user content suggestion tool

Certainly! Netflix, the global streaming giant, owes much of its success to its clever use of AI (Artificial Intelligence). But what’s even more important is how they focus on making sure you, the viewer, have a great time watching.

You see, ensuring a wonderful customer experience, known as user experience or UX, is crucial for any business these days. When customers have a good time with a brand, they often share their excitement with friends online, just like when you discover something fantastic and can’t wait to tell everyone about it!

Netflix takes your entertainment seriously. They use AI and machine learning to recommend shows and movies that match your taste, based on what you’ve liked before. And they make sure your streaming experience is smooth, with no annoying buffering or quality issues, all thanks to AI.

Here’s a fun fact: Did you know that more than 80% of the shows people watch on Netflix are suggested by Netflix itself? That’s because their recommendation system works well, and people love it. It’s like having a trustworthy friend who always knows what you’ll enjoy watching!

AI Digital Advertising Examples

AI Digital Advertising Examples

  • The Economist’s targeted AI ad content delivery innovation

The Economist, a well-respected digital publication, faced a decline in its audience around 2017. However, they turned things around by harnessing the power of AI-driven programmatic advertising.

Here’s how they did it: They used AI to buy and sell targeted ads automatically. This allowed them to gather and analyze detailed consumer data, which helped them identify a group of readers who weren’t very engaged.

By autonomously studying how people used their websites and app, they pinpointed specific reading habits and preferences. This information enabled them to approach their potential readers more effectively online. They also focused on matching cookies, subscriber data, and additional datasets to find new segments of their audience and create similar audiences.

The results were impressive. The Economist gained 3.6 million new readers, achieving a remarkable return on investment of 10:1 from the initial revenue generated by these prospects. This success was a significant accomplishment in the highly competitive digital landscape.

Their data-driven, AI-centered approach has led to continuous subscriber growth since 2017, with a 9% increase in loyal subscribers from 2020 to 2021, even in challenging times.

  • Heinz uses an AI image generator to advertise its iconic ketchup

After the success of its ‘Draw Ketchup’ campaign, Heinz, the famous condiment company, turned to AI image generators to keep their marketing efforts going strong.

Following the remarkable 1,500% boost in engagement from the ‘Draw Ketchup’ campaign, Heinz wanted to continue promoting their iconic red sauce. They decided to involve their employees and fans by asking them to request AI image generators to create artistic interpretations related to ketchup.

This creative endeavor resulted in a wealth of entertaining content, including amusing ketchup-themed images. Moreover, Heinz collected a variety of eye-catching ketchup bottle designs produced by AI, which they could use in their advertising across different platforms. These visuals not only attracted a lot of attention but also demonstrated Heinz’s innovative use of modern digital technologies.

  • Nike creates rapport with its audience using emotionally-driven technology

Nike, the world-renowned sports brand, is known for its groundbreaking approach to digital marketing. They are true innovators in their field and utilize AI technology to add emotional depth to their digital advertising campaigns.

By using AI to analyze the emotional intelligence and characteristics of specific audience groups, Nike creates ad content that resonates deeply with its consumers. This approach allows them to craft compelling narratives that deliver the best possible return on investment (ROI).

For instance, Nike’s successful campaigns, such as the launch of Serena Williams’ sports clothing apparel and their inspiring celebration of women in sports, have been developed and executed with the assistance of AI-powered emotional analysis technology. This technology plays a crucial role in driving the brand’s ongoing success by connecting with consumers on a more emotional level.

AI Digital Marketing Examples

  • Coca-Cola’s creative AI platform

The iconic brand Coca-Cola has expanded its AI marketing efforts by introducing its AI-powered creative platform for consumers.

In collaboration with OpenAI and Bain & Company, Coca-Cola has elevated its AI-driven marketing to engage its global audience on a more personal level. They’ve launched a platform called “Create Real Magic,” which encourages fans to interact with the brand by creating their AI-powered creative artwork. These creations have the potential to be featured in official Coca-Cola advertising campaigns.

This immersive use of AI combines autonomous technology with user-generated content (UCG), showcasing the brand’s commitment to innovation. According to Global Chief Marketing Officer Manolo Arroyo, AI has various applications, including content creation, personalizing content and messaging, and facilitating two-way conversations with consumers.

  • HubSpot’s internal AI marketing team’s use case transparency

HubSpot, a trusted authority in digital marketing, is always at the forefront of embracing new trends and innovations, and artificial intelligence is no exception.

The brand integrates AI into various aspects of its core digital marketing strategy, including:

1. Using generative AI to quickly discover relevant content topics on a large scale.
2. Collaborating with AI technology like ChatGPT to generate compelling outlines for articles and blog posts.
3. Speeding up the brainstorming process for content marketing with AI-generated ideas and subjects.
4. Experimenting with AI for video content creation and generating meta descriptions, rich snippets, and email summaries in partnership with its in-house marketing experts.

  • Nestle’s AI-powered content personalization platform

As a modern brand, creating a large volume of content is important. However, if the content doesn’t provide personal value, it can be costly and yield little return on investment (ROI).

To improve its content marketing and deliver personalized messages to its audience, global food and beverage leader Nestle turned to natural language processing (NLP) technology. This allowed Nestle to create targeted content for different segments of its audience.

In addition to this content-focused approach, Nestle also utilizes AI-powered data processing platforms to gain deep insights into its customers. This has led to innovations like virtual assistants and chatbots, enabling Nestle to turn insights into action. This digital transformation has resulted in increased sales in recent years.

Will AI take over digital marketing?

When used creatively and with a focus on meeting the consumer’s needs, AI in marketing can bring significant benefits such as growth, evolution, development, and ongoing success in a highly competitive digital environment.

AI is set to continue playing a vital role in digital marketing, assisting humans by automating repetitive tasks and offering valuable insights. However, human creativity, strategy, and relationship-building skills are expected to remain essential for the foreseeable future. In other words, while AI can be a valuable tool, the human touch will always have its place in the world of marketing.


In summary, AI is transforming marketing in exciting ways. At Optamark Digital, we embrace AI’s potential while keeping a personal touch. AI enhances user experiences and delivers results, but human creativity and relationships remain crucial. We’re on this AI journey, eager to explore new horizons with you!


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.