9 Really Easy Ways to Get Your Website Found on Google

9 Really Easy Ways to Get Your Website Found on Google

Looking to boost your business online? Getting your website noticed on Google is key. Wondering how? We’ve got nine simple tips to help you pop in Google searches, beyond just submitting your site. Let’s dive in and get your website attracting more visitors and potential customers!

1. Target relevant, long-tail keywords

To get your website noticed more on Google, start by focusing on relevant, long-tail keywords. Keywords are the words or phrases people type into Google when they’re looking for something. By adding these keywords to your website’s content, you improve your chances of appearing in search results.

However, it’s important to choose the right keywords. You need keywords that are closely connected to what your business offers and what people are searching for. For instance, if you’re selling gardening tools, use keywords that are specific to gardening.

Avoid general, single-word keywords like “gardening” because they’re too competitive. Instead, aim for long-tail keywords, which are longer phrases. They’re less competitive and more closely match what people are searching for, making it easier for your website to be found.

2. Write informative and compelling content

To show up on Google, you need great content on your site because that’s what Google can show people. When folks look things up on Google, they’re usually after helpful info on a subject.

If you share that info in a way that’s easy to get and useful, people are more likely to click on your stuff. Being an expert in what you do, you’re the best person to explain things related to your business. Just make sure you’re answering the questions people have when they use certain search words.

Like, if you sell batteries and you’re focusing on “how do batteries work,” your content should explain the workings of batteries, not just why your batteries are awesome.

3. Craft engaging titles

To attract traffic from Google, your content must not only be informative but also engaging. However, to draw clicks initially, it’s crucial to craft an attention-grabbing title. The title plays a key role in search engine optimization (SEO), influencing how high your content ranks. A good tactic is to weave your main keyword into the title, preferably near the start.

Make your title even more appealing by adding numbers and engaging adjectives, such as “5 Essential Strategies for…”. Numbers capture the attention of those scrolling through Google search results, and descriptive adjectives make your content sound more intriguing, leading to more clicks.

4. Become more authoritative by earning backlinks

Another great way to boost your website’s reputation with Google and people searching is by getting backlinks. Backlinks happen when other websites, related to your industry, link to your content as a reference. You can get these backlinks by asking these websites to include links to your site in their articles.

One strategy is to look for broken links on their websites and suggest they link to your content instead. When websites that are well-known and trusted by Google link to your site, Google sees your site as more trustworthy too, and it’s likely to rank higher in search results.

5. Set up Google Business Profile to appear in local search results

Another effective strategy to make your website more visible on Google is by creating a Google Business Profile (GBP). This tool allows your business to appear in local search results. For example, when someone searches a term that includes “near me,” Google may display local businesses in a special section based on GBP information.

When you set up your GBP, you can enter details like your contact number, address, business hours, and more. So, if you own a car repair shop and someone in your area searches “car repair shop near me,” setting up your GBP ensures your business has a chance to appear in those local search results.

6. Optimize images for Google search

We’ve talked about how text can help your Google ranking, but did you know images can too? Even though Google can’t “see” images to know what they show, you can still use images to boost your SEO.

The key is to add alt tags to your images. Alt tags are short descriptions that tell Google what’s in the image. This helps Google understand and rank your images in Google Images, giving you another way to be found in searches.

Plus, alt tags make your website more user-friendly for people using screen readers, making your site better for everyone!

7. Increase your page load speed

Even if lots of people find your website through Google, it won’t matter much unless they visit your site. The key to turning Google searches into site visits is making sure your website is nice and easy to use.

One big thing that affects this is how fast your pages load. People usually want websites to load in two seconds or less. So, you need to check that your website loads this quickly. Here are some tips to make your pages load faster:

  • Store copies of your web pages so they can load quicker (this is called caching).
  • Make your images smaller so they don’t slow down your page (compressing images).
  • Try not to have too many steps when moving from one page to another (limiting redirects).

 

By doing these things, your website should load faster, which can help bring more visitors to your site.

8. Implement responsive design

Another tip to make your website better for users is to make sure it works well on both computers and phones. This is called responsive design. Since a lot of people use their phones to go online, having a website that looks good and is easy to use on a phone is important. Plus, it’s not just about making things easier for your visitors; it’s also crucial for your website’s visibility on Google.

Google checks how your website looks on mobile devices to decide where it should appear in search results. If your site isn’t made to look good on mobile, it’s harder for people to find you through Google.

9. Launch a pay-per-click (PPC) ad campaign

Boosting your website’s Google traffic can sometimes require paying for ads, especially when you need quick visibility. This method, known as pay-per-click (PPC) advertising, lets you bid on keywords through Google Ads. Your ad appears in searches based on your bid, and you only pay if someone clicks on it, leading them to a page you’ve set up. It’s a fast and cost-effective way to increase your online presence.

Get found on Google with help from Optamark Digital

Having trouble getting noticed on Google? Optamark Digital is here to help. We’re good at helping businesses like yours get more visitors from Google, which can lead to more customers and more money.

We’ve helped other businesses get millions of leads in the last five years! We can do all the things we talked about earlier and more to help you get seen online. Want to work with us? Just call or contact us online today!

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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.