Let’s talk about how to enhance your website’s quality and search engine optimization. We’ll cover nine key design mistakes you might be making unknowingly.
But first, did you know that the way your website looks can make a huge difference in how people view your business and how easily they can find you online? Check out these facts:
- 75% of folks think a business is more credible if its website has a nice design.
- 57% of internet users will only recommend a business if it has a website they like.
- 94% of people might leave a website because of its design.
- 59% of people love using websites that look great and work well.
By avoiding common design errors, you’re not just helping your website rank better in search results; you’re also making sure you’re connecting with your audience effectively. You don’t want to lose potential visitors because of a design mistake, right?
Stick with us! We will walk you through some usual website design blunders to keep your site looking awesome and performing well.
1. Including important information in images
We all enjoy multimedia like images, videos, and podcasts, right? But, it’s good to know that when it comes to search engines understanding your site, text is still king.
While using multimedia can make your website more engaging, remember that search engines mostly read text to pick up on keywords and get the gist of your content. They look at the words you use, especially in places like headings, to figure out what your site’s all about.
Even Google suggests that for anything super important on your website — like names, content, or links — you should use plain text instead of images. This is because search engines can’t understand text that’s inside an image.
So, keep in mind that things like images, flash files, and Java applets might be invisible to search engines. They’re great for people, but don’t forget to include plenty of clear, text-based information too!
2. Not Doing On-Page Optimization
Think of on-page elements as the building blocks of your website’s design and function. They’re important for how visitors and search engines interact with your site. Here’s a quick rundown on what you should focus on to optimize these elements:
- Title Tags & Meta Descriptions: Make sure these clearly describe what’s on each page. They help visitors decide if your site is what they’re looking for and let search engines know what your page is all about.
- Header Tags: Use H1, H2, and H3 tags to organize your content into sections that are easy to read. They’re not just for looks; they give context to your content for both visitors and search engines.
- Alt Text for Images: Always include a description of what your images show. This is great for people who can’t see the images and helps search engines understand what’s on your site.
- Avoid Keyword Stuffing: It’s good to use keywords that relate to your content but don’t overdo it. Too many keywords can make your site look spammy and can hurt your ranking.
- Internal Links: Use links in your content to connect to other pages on your site. Use clear words that relate to the link, and try to link from relevant content. This can help improve your site’s ranking and make it easier for visitors to find more of your content.
Remember, a little bit of optimization can go a long way in making your site more user-friendly and findable!
3. Forgetting Mobile Users
More and more people are using their mobile phones to go online, with over half of all web traffic coming from mobile devices. Nearly 92% of internet users prefer their phones for web access. It’s clear: being mobile-friendly is a must for your website.
Even though it’s not an official factor for Google’s rankings, they still suggest making your site mobile-friendly. A responsive design is key here; it means your site will look good and work well on any device, without needing different versions for phones or computers.
So, how does your site stack up? Is it easy to use on both a computer and a phone? If you’re not sure or the answer is no, here are some tips to get your site in shape for mobile users:
- Use a responsive design: This should be your starting point. Responsive design means your site will adjust to fit any screen size, giving all visitors a good experience.
- Keep it simple: A clean, simple design is easier to navigate, especially on smaller screens. Use fewer texts and images, and make sure the menu is straightforward.
- Speed things up with image compression: Large images can slow your site down. Compress them to make your site faster and more pleasant to use on mobile.
- Include a Call to Action: Make it easy for visitors to contact you. Add your phone number, email, or social links prominently on your site. This way, people can quickly get in touch, no matter what device they’re on.
4. Unclear communication & navigation
If your website is hard to understand or has a confusing layout, people are likely to leave fast. This can make your site less popular and hurt how well it ranks in search results. It might even reduce your sales and how easy your site is to use.
So, good communication is key to your website. People should immediately know what your business is about and how your products or services can help them when they visit your site.
Also, how people move around your site, or navigation, is super important but often not given enough thought. Here are some tips to make navigating your site a breeze:
- Think like a customer: Always design with your visitors in mind and consider their feedback throughout your design process.
- Stick to standard layouts: People usually expect to see navigation menus at the top or on the left side of a page. Keeping to these familiar spots can help keep visitors on your site longer and improve the chances they’ll buy something.
- Keep it simple: Try not to have too many options on your menu. A good rule of thumb is to aim for around five items. This makes it easier for visitors to find what they need without getting overwhelmed.
- Organize thoughtfully: Place the most important stuff first and the least important in the middle. And a tip: always put your “Contact” info last. This way, people can easily navigate through your site and find what they’re looking for.
5. Inconsistency in design elements
Another big mistake that can mess up your website’s SEO is using different designs all over your site. Imagine having all sorts of fonts, colors, and layouts. It can make your site hard to use, leaving visitors confused and likely to leave quickly. This not only gives users a bad experience but can also drop your site’s ranking on search engines.
To fix this, you should use a consistent design across your entire website. Stick to the same fonts, colors, and layouts on every page. This will make your website look neater and more together, plus it’ll be easier for people to use and find what they need.
Here’s how to fix mismatched design elements on your website:
- Use a Consistent Color Scheme: Stick to the same set of colors for everything on your website, including buttons, text, links, headers, and footers.
- Keep Font Styles the Same: Choose a font style for your headings, paragraphs, and links and use it throughout your site to make things look good and easy to read.
- Choose Your Shapes: Decide if you want your website’s shapes (like icons, cards, and buttons) to have rounded or squared corners, and stick with one style.
- Consistent Lines: If you’re using lines in your icons or as dividers, make sure they’re all the same thickness.
- Don’t Overdo It: Keep your website clean by not adding too many different items or features. This helps keep everything looking neat and easy to use.
6. Bad tap target on mobile and tablet
Touch targets are the parts of a website that you interact with on touch devices, like buttons, links, and forms. To make a website easy to use, these touch targets need to be big enough and spaced out properly.
If touch targets are too small, it’s tough for users to do what they want, leading to frustration and often causing them to leave the site. Imagine the annoyance of trying to tap a button on your phone and constantly hitting the wrong one.
When you’re designing these interactive elements, remember that not everyone has the same size fingers. To make sure your website is easy for everyone to use:
Make touch targets big enough for a typical adult’s index finger, which is about 1.6 to 2 cm wide.
Aim for touch targets that are at least 45-57 pixels wide. This site gives people enough space to tap accurately without mistakes.
7. Weak calls-to-action (CTAs)
If you’re just using basic prompts like “Sign up,” “Buy now,” or “Learn more” on your website, you might not be getting the response you’re hoping for. People today know what they want and often need a little extra push to take action.
So, what’s the best way to get your visitors to do what you want? It’s all about creating compelling calls-to-action (CTAs) on your website. CTAs are crucial because they guide your visitors clearly on what to do next. If your CTAs aren’t clear and appealing, you might miss out on getting people to sign up, buy something, or engage with your content.
Here’s the scoop: make your CTAs captivating and speak directly to your visitors’ needs and interests. This way, you’re not just telling them what to do, you’re motivating them to take the action you want!
Want to know how to craft the perfect call to action (CTA)? Here are some tips to make your CTAs work:
1. Use Exciting Words in Your CTA Text: Skip the boring “learn more” and use thrilling words that entice people to click. Be clear and specific about what they’ll get, using just a few well-chosen words.
2. Choose Eye-Catching Colors for Your CTA Buttons: Pick colors that pop out against your website’s background. Bright colors like red, yellow, or blue can draw the eye and encourage clicks. Just remember to keep it tasteful!
3. Play Around with Fonts and Styles: Feel free to experiment with different font sizes, styles, and decorations like bold or italic. But remember, less is often more. You don’t want to overwhelm your visitors with too flashy a design.
4. Keep Your CTAs Simple and Uncluttered: Too many CTAs can confuse and distract your visitors. Stick to a few key ones that guide users to what you want them to do.
5. Add Special Effects to Your CTA Buttons: When someone hovers their cursor over a CTA button, make it respond in a fun way. This could be a shadow effect, a highlight, or a color change. It’s a neat way to show that the button is ready to be clicked.
By following these simple steps, you can create CTAs that not only look good but also motivate your visitors to take action!
8. Bad 404 pages
Imagine you’ve worked hard on your website and are excited to see new visitors. But what if they run into a ‘page not found’ error? Often, they’ll just leave and might not return. That’s why having a good 404 error page is so important.
Setting up a proper 404 page might seem technical, but it’s worth it to keep visitors happy and your site’s reputation intact. Here’s how you can make your 404 pages better:
1. Include Useful Features: Add a search bar or links to your homepage or contact page. This way, even if visitors land on a 404 page, they can easily find their way to what they need.
2. Get Creative: Use humor or interesting graphics to turn the frustration of a 404 page into a positive experience. It’s a great way to keep visitors engaged and show off your brand’s personality.
3. Offer Options: Instead of just an error message, guide visitors to other parts of your site or invite them to join your email list. This can turn a lost visitor into a loyal fan or customer.
Remember, even a bad 404 page can be turned around with a little creativity and thought. So, take the chance to improve your visitors’ experience and, who knows, it might just benefit your business too!
9. Serving irrelevant & unwanted pop-up ads
Pop-up ads can be a mixed bag. They’re really good at helping businesses get more people to sign up or buy things — some even see a 60% increase in success! Yet, we all know how frustrating and overwhelming it can be when a pop-up shows up at the wrong time or place.
The trick is to find a happy medium that’s good for your business and doesn’t annoy your visitors. Here’s how to do it:
The timing of a pop-up can make or break its effectiveness:
When it comes to pop-ups, timing is everything. If a pop-up appears right away, it might annoy visitors. But if you wait just a little bit, letting visitors see your content first, they might be more receptive. In fact, waiting around 5 seconds before showing a pop-up is often seen as the best timing. This way, you can get more people to sign up for emails without bothering them too much.
Choosing the right words:
As someone who markets and writes, you know how important the right words are to get people to take action. But what do you do when people say “no”? Don’t just give up! Get creative with how you word things. Instead of just accepting a “no,” try using clever phrases that might make them rethink. For example, if they’re not interested in getting more website visitors, you could say something like “No thanks, I have all the traffic I need” or “Maybe another time, I’m good with my current number of clients.” It’s a friendly way to make them reconsider what you’re offering.
Follow the mantra “Less is More”:
By organizing your subscribers and customers into specific groups, you can send them messages that hit the mark. Imagine getting a special offer just for you instead of a general subscription reminder. Sounds more appealing, right?
With some smart planning and a bit of attention to detail, you can use pop-up ads to boost your brand and get more people interested in what you’re offering!
Here at Optamarkdigital.com, we want to help you make websites that are not only nice to look at but also easy to use. Everyone likes a website that’s simple to get around.
We get that it can be tricky, but don’t worry, we’re here to help you avoid those common slip-ups. We’re all about helping you create better, user-friendly websites.
We hope our guide makes things a bit clearer for you. Just remember, a bit of care and good advice can go a long way. So, happy website-making at Optamarkdigital.com!