8 Factors to Consider to Choose The Best Shopify Theme For Your Store

8 Factors to Consider to Choose The Best Shopify Theme For Your Store
8 Factors to Consider to Choose The Best Shopify Theme For Your Store

8 Factors to Consider to Choose The Best Shopify Theme For Your Store

“Which is the best Shopify theme?” and “Which Shopify theme should I pick?” are two questions we often hear. Picking the right theme for your Shopify store involves considering a few things.

Shopify is a top choice for e-commerce around the world, with over a million active stores. It’s packed with thousands of apps, both free and premium, and has built-in marketing tools.

One big plus of Shopify compared to other options like WooCommerce, Wix, or BigCommerce is its ability to grow with your business, also known as scalability. Some other great features of Shopify include managing payments and inventory, and they even host your site for you.

Choosing the right theme is important for your business’s success. A good theme makes it easy for customers to find what they’re looking for and enhances their overall experience on your site.

The theme you choose for Shopify sets the look and feel of your store. It helps in organizing your pages and creating easy-to-use navigation menus. It’s all about making your store both good-looking and user-friendly.

Picking the perfect Shopify theme might seem like just a style choice, but it’s more than that. The theme you choose affects how your customers use your store. It’s not just about looks; the functionality and how easy it is for your customers to get around your store are key too. The right theme can even help improve your sales!

To give you a hand, we’re going to break this down into two parts. First, we’ll talk about the technical stuff you should think about when choosing your Shopify theme. Then, we’ll show you some awesome Shopify themes you can pick from.

So, let’s dive right in!

Technical Factors You Should Consider When Choosing a Shopify Theme for Your Store

Theme Builder Support

Theme Builder Support

When you’re setting up your theme, you might need to adjust some settings, add more tools, or include other elements in your store. Having access to quick and helpful support from the Shopify developers who created your theme is really valuable. Building a store can be a bit complex at times.

If you choose a theme from Shopify’s own collection, you can get help from the Shopify support team. But if you opt for a theme created by third-party developers, the type of support you receive will depend on their service quality. It’s wise to check out reviews and testimonials about their service beforehand, so you know what to expect.

To find honest customer feedback, websites like Trustpilot are great resources. They provide real reviews from people, not fake ones, giving you a better idea of the service quality.

Mobile Responsiveness

Mobile Responsiveness

Shopify stores made an impressive $2.9 billion in sales during the Black Friday and Cyber Monday seasons in 2019. What’s interesting is that 69% of those purchases were made on mobile devices.

Even though most people still shop on desktop computers, the increasing trend of shopping on mobile phones is something businesses can’t ignore. That’s why, when you’re choosing a theme for your Shopify store, especially for small businesses, it’s important to pick one that’s great for mobile users.

The great thing about the Shopify Theme Store is that it allows you to see how themes look on both mobile and desktop before you decide to buy. It’s really helpful to spend some time looking at how the theme functions on mobile. Here are a few things you should consider:

  • How far do your customers have to scroll to find something to click on?
  • Do images look good on the screen, without being stretched or squished?
  • If your theme has drop-down menus, are they easy to navigate on a phone?
  • Are the call-to-action (CTA) buttons easy to see and tap with a thumb?
  • Is there enough space between clickable items to avoid accidentally tapping the wrong thing?


A Shopify store needs to load quickly on mobile devices. It’s hard to know the exact speed of a theme before you choose it, but you can estimate. Remember, features like videos and carousels might make your site take longer to load, so that’s something to think about.

Size of Product Catalogue

Size of Product Catalogue

The official Shopify Theme store lets you pick themes based on how many products you plan to sell. If you’re in a business like electronics or fashion, where you offer a wide variety of products, you’ll need a theme that can handle a big catalog.

Themes for these kinds of stores should make it easy for customers to browse. If you have a lot of inventory, like in eCommerce or physical stores, you’ll want themes with features like multi-level menus, search bars, and filters to help customers find what they’re looking for.

On the flip side, if you’re selling fewer than 10 products, you might want to choose a theme that focuses more on a smaller range of items. These themes let you customize your homepage more, which is great for highlighting a few special products.

For example, the Debut theme in Shopify, which is free, offers cool features like promotional banners and customer testimonials. It also has product suggestions and recommendations, which can help showcase your items.

Conversion and Checkout Process Optimization

Your checkout pages and shopping carts play a big role in whether customers will complete their purchases, and some Shopify themes come with features that can help you boost your sales.

For instance, customers are more likely to finish buying something if they have clear visual cues like back buttons, progress bars, order summaries, and easy-to-understand icons. These features guide them smoothly through the checkout process.

If you can lower the number of times customers leave items in their carts without buying, you’ll quickly make up for the cost of a premium theme. It’s all about making the shopping experience as easy and friendly as possible for your customers.

Search Engine Optimization Compatibility and Tools

Having your Shopify store rank well on Google can help bring more people to your site. When you rank higher, you don’t have to spend as much on paid ads, and that can lead to more sales.

Using Shopify themes that have built-in SEO (Search Engine Optimization) features makes it easier to improve your Google ranking. If you’re relying a lot on organic traffic (people finding you through Google searches) as part of your marketing strategy, you should look for themes with features like:

  • Customizable metadata (this is the info that shows up in Google search results)
  • Social media sharing buttons (so customers can easily share your products)
  • Support for Google snippets (these are bits of info like prices or reviews that show up in Google searches)
  • Automatic sitemap generation (this helps Google understand and list all the pages on your site)


Image Formatting

Using Shopify for your online store comes with a bunch of benefits, especially when it comes to handling the pictures you use.

Shopify has this cool feature called a global content delivery network (CDN). What it means is, when you upload a new image to your store, Shopify quickly spreads it across their network. This makes your website load faster on different devices, and you don’t have to worry about having separate mobile and desktop versions of each image.

Shopify also automatically converts your regular JPG and PNG images into WebP files, which are kind of like lighter versions of your images. They’re 30% smaller but still look great, which helps your website load faster while keeping your pictures looking sharp.

But, keep in mind, that really large video files and images can still slow down how fast your Shopify store loads. This is super important because if your website takes too long to load, you might lose sales. Actually, for every extra two seconds your page takes to load, you might see about 27% more people leave your site without buying anything.

Also, if you’re selling things like jewelry or clothing, you’ll want to show off your products in high detail. That means having high-quality images on your product pages, and maybe even a zoom-in feature so customers can see all the little details.

Menu Architecture, Navigation, and UX

Different types of businesses need different features on their websites. For example, if you’re selling a bunch of unique items that don’t fit into neat categories, having a multi-level menu can be a big help. This kind of menu makes it easier for customers to quickly find what they’re looking for on your site.

It’s also important to keep an eye out for new products or features that your customers might be interested in. This is a key part of making your website user-friendly.

Features like search filters and breadcrumbs (these are navigation aids that show where you are on the site) make it easier for customers to explore different parts of your collection. Multi-level menus are great because they give customers a quick overview of everything you have.

Using a multi-level menu can also help keep people on your site longer, especially when they come from ads leading to specific products or categories. When someone clicks on your ad, a good menu can encourage them to check out more of your items before they leave.

Translation Support

If you have an eCommerce platform and want to reach international customers, offering your content in different languages is a smart move. Even if most of your customers speak the same language, having multiple languages can help your website show up better in search engines.

In Shopify Themes, you can add plugins that support different languages, but some themes make it a bit tricky to include translated content. It’s a good idea to pick a theme that makes it easy for shoppers to search for products in their preferred language.

For your store to appeal to customers worldwide, consider adding a currency converter. Sometimes customers are hesitant to buy something if they can’t see the price in their currency. Without a currency converter, customers might also need extra details about things like taxes in their region.

Adding a currency converter to your store is usually simpler than adding translated content. You can do it through an app or by putting in some code. To start accepting payments in different currencies, you’ll need to adjust your payment settings. This way, your international customers can shop more comfortably, knowing exactly how much they’ll be paying in their currency.

5 Examples of Best Shopify Themes


Brooklyn is a fantastic Shopify theme that you can use for free, and it’s especially great for clothing stores. It’s designed to help you create a strong brand image by showing off your products in a visually appealing way.

Here are some cool features of the Brooklyn theme:

  • Slide-out cart: This makes shopping easy and convenient for your customers.
  • Homepage video: You can add a video on your homepage to engage visitors.
  • Product grid: This layout helps display your products neatly and attractively.
  • Header slideshow: You can showcase multiple images at the top of your homepage.

Overall, Brooklyn is a top choice among Shopify themes, especially if you’re aiming for success in the world of online clothing sales.


If you’re on the hunt for a Shopify theme that can beautifully display a large range of products, you should check out Expression. It’s a fantastic choice for showcasing your inventory.

Expression stands out as one of the top Shopify themes for achieving various goals. It comes with handy features like drop-down menu bars for easy navigation, advanced search options to help customers find exactly what they’re looking for, and a dynamic slideshow to highlight key products or promotions.

Here are some more cool features of Expression:

  • Grid-style layout: This organizes your products neatly, making them easy to browse.
  • Multi-level menu: Helps customers navigate through different categories effortlessly.
  • Product image rollover: A neat feature where hovering over a product image shows a different view or color.
  • Slideshow: Great for showcasing multiple images or promotions on your homepage.


Expression does have a price tag of $180, but it’s a worthwhile investment for building an eye-catching eCommerce store. It’s designed to enhance your marketing efforts and help increase sales through its visually appealing layout and features.


If you’re aiming for a simple and sleek look for your online store, Unero is a fantastic Shopify theme to consider.

You can find Unero on Themeforest, and it’s known for its minimalistic and clean design which is great for drawing in customers. It includes some unique features like advanced swatches, allowing customers to see different product options easily, and a dynamic checkout button for a smoother shopping experience.

Here are a few more standout features of Unero:

  • Age verification: Useful if you’re selling age-restricted products.
  • Footer style 7: Offers a specific layout style for the bottom part of your webpage.
  • Header notice: Handy for displaying important announcements at the top of your site.
  • Revolution slider: A tool that lets you create beautiful slideshows on your site.


Unero is all about keeping things clean and straightforward while offering some neat features to enhance your customers’ shopping experience.


Zeexo is a beautifully designed eCommerce template for Shopify that’s clean and easy to navigate. It offers over 60 different designs for product pages, shop layouts, and home pages. You can also choose from a wide range of colors to create a store that perfectly fits your business style.

This theme is optimized to work smoothly on all modern devices, thanks to its responsive design and mobile-friendly features. This ensures that your customers will have a great experience browsing and shopping on your site, whether they’re using a computer, tablet, or phone.

Here are some of Zeexo’s cool features:

  • Dynamic mega menu: This lets you create extensive, drop-down menus with lots of options and categories.
  • Multi-currencies: Ideal for shops serving international customers, as it allows prices to be displayed in various currencies.
  • Countdown timer: Perfect for highlighting sales or special offers to create a sense of urgency.
  • Lookbook pins: This allows you to tag products in images, making it easy for customers to find and buy what they see.


Zeexo is all about providing a seamless and enjoyable shopping experience for your customers, with a variety of features to make your store unique and inviting.


Are you searching for a Shopify theme that’s both user-friendly and not too heavy on your site’s resources?

The $180 Shopify theme might be just what you need. One of its biggest strengths is its ability to help you expand your marketing efforts across different channels. This theme is excellent for seamless social media integration and includes a handy blog feature.

Here are some key features of the Icon theme:

  • Parallax effect: This adds a dynamic, 3D-like scrolling effect to your page.
  • Quick product view: This lets customers quickly peek at product details without leaving the current page.
  • Sticky navigation: Keeps the navigation menu visible at the top of the screen as you scroll down, making it easier to move around your site.
  • Slideshow: A great tool to display multiple images or promotions right on your homepage.


As the name “Icon” suggests, this theme is designed to help you create a memorable and effective eCommerce store that can significantly boost your sales.

Choosing the Right Shopify Theme for Your Shopify Store

Here at Optamark Digital, we believe Shopify stands as a leading choice for crafting your eCommerce website. As you embark on selecting the ideal Shopify theme, we’d like to guide you through three essential considerations to ensure your online success.

First and foremost, let’s talk about user experience. We know how important it is for your customers to navigate your site effortlessly, finding exactly what they need without any hassle. Choosing a theme that aligns well with your product range and features an intuitive menu structure is key. Additionally, opting for a theme that avoids unnecessary frills not only declutters your site but also enhances loading speed, making for a smoother browsing experience.

Next up is your site’s visibility on search engines and your marketing strategy. In today age, engagement is paramount. Incorporating elements like comment sections, social media integration, and blogs can significantly elevate your site’s ranking. These features encourage user-generated content, adding invaluable depth to your site. Let’s not forget about email marketing – tools such as email capture pop-ups are fantastic for expanding your outreach.

Lastly, a cornerstone of online retail success is Conversion Rate Optimization (CRO). At Optamark Digital, we focus on crafting a shopping experience that’s not only user-friendly but also secure and straightforward. This involves strategic placement of Call to Action (CTA) buttons, ensuring they are prominent and easily actionable.

In summary, choosing the right Shopify theme is more than just aesthetics; it’s about creating an optimal, seamless, and engaging shopping experience that resonates with your audience and drives conversions. At Optamark Digital, we’re here to help you make that perfect choice for your eCommerce journey.


We’d love to hear from you! Request a quote or schedule a call with our representative by filling out this form, and we’ll be in touch as soon as possible.
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.