6 Strategies to Increase Organic Traffic to Your Website

6 Strategies to Increase Organic Traffic to Your Website
6 Strategies to Increase Organic Traffic to Your Website

6 Strategies to Increase Organic Traffic to Your Website

You might have heard some people saying that focusing too much on website traffic is just for show. Whether or not that’s true is up for debate. It’s a bit like that song by Kelis where she talks about her amazing milkshake bringing all the boys to the yard. Even if they weren’t buying milkshakes right then, they’d come back when they wanted one because hers was the best.

Now, how do you create that kind of irresistible draw for your website? We’ve got you covered with six strategies, starting from the basics of SEO and working up to more advanced techniques. Let’s get started and make your website the ultimate go-to spot for everyone!

1. Conduct thorough keyword research

Conduct thorough keyword research

Before you start writing anything for your website, it’s crucial to do some keyword research. Think of it as the foundation of a successful on-page SEO strategy. But here’s the thing: just doing keyword research won’t automatically bring lots of people to your site.

When you’re picking out your keywords, try to mix them up! Choose some popular short ones and some less popular longer ones. This way, you can start getting noticed for the easier-to-rank keywords while you’re aiming for the big ones.

Remember, each page on your website should focus on 1-3 keywords. Make sure you’ve done enough research so that your chosen keywords don’t overlap. If you’re struggling to come up with different keywords for a page, think about combining those pages into one. Otherwise, you might end up with what we call “keyword cannibalization.” Not ideal!

2. Optimize your metadata

Optimize your metadata

You’ve gathered your keywords – think of them as your special ingredients, your “milkshake,” if you like. Now, let’s make them count! Making sure your meta title and description are top-notch is crucial for grabbing attention and getting folks to check out your page.

When you’re tweaking your metadata, keep it in line with the best practices for length and keywords. That means incorporating your main keyword into your meta title, as we discussed earlier, and including your keyword or a similar one in your meta description. The aim? To let both Google and searchers know your content is spot-on and relevant.

We cover this topic thoroughly in our blog about boosting SEO on Shopify, and you can apply the same principles to any platform. Plus, our organic listing preview tool can help you make sure your metadata doesn’t get cut off in search results.

3. Create thorough and authoritative content

Create thorough and authoritative content

Google’s latest update emphasizes the importance of ditching fluff and focusing on creating genuinely helpful content for people, a principle that’s been around for over a decade. While we hope you’ve been prioritizing people-centric content all along, it’s now more crucial than ever to keep your content relevant, comprehensive, and authoritative.

Whether you’re crafting a blog post or a landing page, stick to the keyword advice mentioned earlier. Use your target keyword wisely and make sure you’re not competing with other content on your website.

4. Leverage internal links

Leverage internal links

Now we’re diving into the exciting part! While having a keyword plan, optimizing your metadata, and creating authoritative content are essential, there’s still plenty more to discover about boosting organic traffic.

Internal linking is like giving your website a helpful map. It guides users to explore related content and makes navigation a breeze. But you might wonder, how does it attract new organic users?

Whenever you connect one page to another within your website, you’re basically telling Google, “Hey, this page is important!” However, there are some smart tactics to keep in mind when using internal links.

First off, you don’t need to link to the same page more than once on a single page. It’s an old-school trick that’s unnecessary nowadays.

Next up, when you’re linking to a page, make sure the text you use to link includes the target keyword (or something similar) of the page you’re linking to. This is the signal we mentioned earlier. Using the target keyword in the anchor text helps Google understand what the linked page is all about, boosting its relevance.

Lastly, and this may seem obvious, avoid using vague anchor text. Instead of saying “Click here,” use descriptive text that tells users what the linked page is about. For example, “Learn more about our copywriting services.” This way, you make the most of your anchor text to accurately represent the linked content.

5. Acquire backlinks from relevant publications

Acquire backlinks from relevant publications

The best way to gather backlinks is by mastering step number three: crafting comprehensive and authoritative content. You want your content to be so impressive that others naturally link back to it. However, remember, while you can attract attention with your fantastic milkshake, you can’t force people to talk about it on their websites.

Getting genuine backlinks is like finding hidden treasures in the SEO world. They’re not easy to come by naturally and asking for them can be quite time-consuming. Nevertheless, obtaining valuable backlinks is achievable, but it requires some effort. And please, avoid the temptation to pay for them.

6. Improve site speed and fix technical errors

Improve site speed and fix technical errors

Google’s Core Web Vitals, Page Experience Report, and Mobile Usability report are fantastic free tools for checking your site’s speed and technical health. Improving your technical SEO might seem overwhelming, especially if you don’t have a development team on hand. In such cases, you might want to consider seeking help from professional SEO services.

Although it might feel like a chore to continuously work on improving your site’s technical health behind the scenes, it’s worth it. These efforts can lead to better rankings in search results and attract more organic traffic to your site.


In conclusion, implementing these six strategies can significantly boost organic traffic to your website and elevate your online presence. By prioritizing keyword research, optimizing metadata, embracing internal linking, creating authoritative content, and focusing on backlink acquisition, you can enhance your site’s visibility and attract more visitors.

At Optamark Digital, we understand the importance of a robust SEO strategy from seo agency CT in driving organic traffic growth. Our team of experts is here to help you navigate the complexities of SEO and tailor a plan that aligns with your business goals. Let’s work together to unlock the full potential of your website and achieve lasting success in the digital landscape.


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.