When it comes to digital marketing and business, Search Engine Optimization (SEO) and branding are paramount for success. For the uninitiated, SEO involves optimizing a website, creating relevant content, and building backlinks for online visibility and site traffic. On the other hand, branding includes creating a name, symbol, and design that identifies your business and resonates with your target market.
Once you combine SEO and branding for online presence and brand awareness, you’ll be amazed at how incorporating them for your digital marketing can make a huge difference in taking your business up a notch! That said, here are four effective ways to increase your traffic for your SEO and branding:
1. Conduct keyword research for branded phrases
Keyword research entails looking for words or phrases that prospective users are likely to write in the search engine field when looking for information related to your industry. In line with this, a branded search involves queries users are searching for that may include your brand name or a version of it. The chances are that they already know about your brand and plan to do business with you. For this reason, it helps to look for branded keywords that users are more likely to use and incorporate them into your content so that they can easily find you.
2. Resort to bidding on branded terms
If organic SEO may not seem to be working for your business, another option to take is to pay for branded keywords. As consumers may have already been aware of your brand and considered getting products or services from you, displaying Google ads for your business can help them easily and quickly find you. The payments you’ll make for every click are all worth it when users find your site and make transactions with your business.
3. Post valuable content on quality sites
It’s been said multiple times that content is king in the digital world. This is especially true as people search online primarily to find content, whether looking for information, buying a product, or hiring a service. Apart from regularly posting relevant content pieces on your website and sharing them on your social media, it helps to publish them on other credible and trusted websites. Doing this is an excellent way to establish your authority, making your brand an expert and thought leader in the industry.
4. Harness the power of local SEO
As a brand, you must never ignore the power of local SEO because it can help your local brand take the spotlight in your area due to its precise location targeting. When people look for a certain business or hire a particular service, you will want your brand to stand out and become the go-to business in the locality. One effective way is to claim your Google My Business listing by providing your Name, Address, and Phone (NAP) details, location, hours of operation, photos, product or service highlight, business ratings, and even online reviews.
At this point, you now have a bigger idea of increasing your site traffic through the combined power of SEO and branding. As discussed above, be sure to conduct keyword research, bid on branded terms, post valuable content on quality sites, and implement local SEO practices. With all these in place, you’ll be amazed at how you can improve your ranking on the SERPs environment and increase brand awareness at the same time!
We’re a full-service digital marketing company in New York specializing in digital solutions, such as SEO, content creation, website development, and more. If you need assistance with your SEO and branding strategies, get in touch with us today to see how we can help!