Search engine optimization is one of the most important aspects of digital marketing, but it has definitely changed over the years. User habits have definitely changed since the birth of the world’s most popular search engines. As such, it is incumbent on any online business to keep abreast of these ever-evolving practices and adjust to them accordingly.
The same can be said of the discipline of local SEO. For small businesses with brick and mortar establishments, this is especially important. Carving out the niche in the local market can help raise a small enterprise’s income.
That’s why this article will go over some of the most important strategies for local SEO in 2020. Here are some of them, in no particular order:
1. Name, Address, and Phone Number (NAP) Optimization
NAP optimization has to be consistent across every platform your business operates on, from your website to your social media pages. The name of your business must be consistent on all these platforms. This will help search engines associate your business’s address and phone numbers to search queries involving your business.
This will make it easier for potential and existing customers to find your business, both on the internet and its physical location.
2. Local business citation signals
A local business citation is a mention of your business’s name, address, and phone number. It is directly tied to NAP optimization, and it is the measure of how well these details are associated to each other by Google. When the name of your business is typed into the search bar, your address and contact information should follow suit after all.
One of the best ways to address this is to make sure that your business has a page registered with Google and that all the information you’ve put in is accurate.
3. Review signals
This is a term that refers to the monitoring of your enterprise’s reviews. It is measured by the quality, quantity, and frequency with which your business is reviewed on Google. The more reviews your business has, and the better they are, the more likely your website will rank in local searches. As such, it is crucial to maintain an excellent reputation among your customers. Keep them happy, ask them for reviews, and Google will do the rest.
4. The location page
It cannot be overstated that every business needs an online presence—a website. Taken a step further, it might help your website and your business if you specifically dedicate a page to your location aside from the “Contact us” page every business has.
This location page should have the following if it is to rank on search engines:
- Your operating hours
- Contact numbers
- Email addresses
- A contact form
- The physical address of the business
It is important to note that each branch’s address must have a separate page so that your customers can locate your store better both on Google and in the real world.
Local SEO is one of the most essential tools a small business must use to become more profitable and more competitive in its local market. With the right digital marketing and SEO strategies in place, your business could become a local institution, part of your area’s culture, and the lives of your neighbors.
If you need the help of digital marketing experts for your local SEO, send us a message at Optamark Digital. We have what it takes to cement your business’s foothold in your area.