With more consumers on the web than ever and an over-abundance of spending power, it’s clear that today’s e-commerce industry is on a hot streak that’s not likely to end anytime soon.
Whether it’s for food, service, clothes, or electronic goods, the general online business landscape continues to explode as it goes beyond consumer expectations in terms of prominence in our daily lives.
According to a report by Frost & Sullivan, 2020 e-commerce sales are projected to top off at $6.7 trillion, thanks to the increasing demand over time. However, this number is expected to jump even higher due to the COVID-19 crisis. Taking this key detail into mind, businesses must capitalize on the opportunity at hand by jumping right into the web and selling their products and services for more profit.
If you’ve been thinking about jumping right into the world of e-commerce (or are currently making yourself comfortable), then chances are you already have a website for your company. Although everything may seem straightforward from start to finish, it won’t all be fun and games because getting real results is far easier said than done— even more so concerning getting your web design right.
The importance of well-built web design for e-commerce success
Among all the different factors that your customers have to deal with when trying to purchase from your website, the design itself is the primary aspect they’ll have to interact with.
Seeing that your design acts as the face of your business that can make or break any transaction, you can’t afford to commit mistakes or miss out on improvement. After all, who would want to buy from a wonky-looking website? Beyond being particular, the bigger picture is that the same mistakes that you can make are the same ones that cause billions in losses in the e-commerce industry.
Fortunately, avoiding the mistake of having an unappealing and ineffective web design is far simpler than you could expect.
Looking to achieve e-commerce success? Here are a few ways you can tweak your web design for results
When it comes to creating a web design that’s guaranteed to see more inquiries, conversions, and profit, there are a few crucial tips and tricks that can go a long way:
Tip #1: Gun for mobile-friendliness from the get-go
If you were to take a look at the average online shopper or consumer, you’d most likely notice that they’re far more likely to use their phone to purchase products than their desktops. This fact of modern consumer insight essentially means that if your website isn’t geared towards being mobile-friendly, you’re bound to miss out on many opportunities.
Although it may not seem like the most apparent bit of knowledge, having a mobile-friendly website (such as an iteration that features a responsive design) can go a long way because it heightens user experience quality. With the right tweaks that can display your page as optimally as possible on any smartphone’s screen, you can ensure that your mobile visitors will feel comfortable enough to make their purchase.
Tip #2: Streamline your navigational flow
Among all the different things that you need to know about your customers, one essential bit of information worth getting acquainted with is that convenience is no longer a privilege, but a prerequisite.
When visitors come to your website in hopes of finding a product that best suits their needs right off the bat, you can inadvertently turn them away if your website makes it difficult to find specific pages right away. Taking into account that convenience results in more conversions, streamlining your website’s navigation flow will clear the paths for e-shoppers and direct them to what they’re looking for.
Tip #3: Use the power of the search bar to your website’s advantage
Speaking of convenience, another great way to ensure that your web design works for your goals instead of going against them is to incorporate a reliable search bar that gets the job done in no time.
Most of us may know them as the blank space accompanied by a magnifying symbol. Still, the truth about search bars is that they’re responsible for influencing a significant amount of online transactions. If you’re looking to sweep your customers off their feet and have their minds made up in the blink of an eye, adding a well-rounded search bar that can narrow down their hunt for the right product is bound to get the job done.
Jumping into the world of e-commerce is undoubtedly an effort that requires looking at all the details and getting them down right— and such is the case when it comes to your web design. Through the help of the right tips and tricks (such as the three mentioned above), you can put a top-mark web design that will seal the deal for your efforts and make sure that everything falls in place so your profits can rise!
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