Month: October 2020


3 Basic Marketing Mistakes You Should Avoid

When managing a business, one of the most crucial investments to make would be towards the development of a high-quality marketing strategy. Marketing strategies play an essential role in helping your company increase website traffic, tap high-quality leads, and ultimately increase sales. Creating these strategies should not be taken lightly! When planning out your campaigns, […]
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Fonts for Promotional

How to Choose Fonts for Promotional Materials

One fallacy in marketing and communication that has definitely been relegated to the past is that content is much more important than aesthetics. Current consumer practices show that this could not be further from the truth, as many people come to value the manner in which a message is presented almost as much as the […]
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How to Incorporate SEO & PPC Strategies for Desirable Results

When it comes to digital marketing, Search Engine Optimization (SEO) and Pay-per-Click (PPC) often takes the lead as some of the most effective marketing forms today. Although both online marketing strategies strive to earn the top spot in the search engine results pages (SERPs) environment, the difference is that PPC is a paid search while […]
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