15 SEO Tips for Beginners That Will Get Your Site Ranking in 2024

15 SEO Tips for Beginners That Will Get Your Site Ranking in 2024
15 SEO Tips for Beginners That Will Get Your Site Ranking in 2024

15 SEO Tips for Beginners That Will Get Your Site Ranking in 2024

New to SEO? Don’t worry, it’s normal to feel overwhelmed with over 200 factors influencing Google’s rankings. But here’s the good news: you don’t need to be an expert right away.

Starting with SEO basics is like laying a strong foundation for future success. To help you get started, we’ve compiled 15 essential tips tailored for beginners. These tips will introduce you to SEO’s core concepts, making it easier to navigate. Let’s explore these basic SEO tips and start your journey to becoming an SEO expert!

1. Claim (and complete) your Google Business Profile

Claim (and complete) your Google Business Profile

To improve your SEO, claim and set up your Google Business Profile. It acts like a digital business card on Google, helping people find your business more easily.

Once claimed, optimize it by:

  • Adding Basics: Name, address, phone (NAP), hours, and website.
  • Highlighting Uniqueness: Describe what makes your company special.
  • Visual Appeal: Upload photos showcasing your business.
  • Event Promotion: Share upcoming events.

Stay active by:

  • Responding to reviews.
  • Posting updates.
  • Enabling text messaging.
  • Updating hours for holidays.

Engage with your profile to maximize its SEO benefits.

2. Target long-tail keywords vs. short-tail keywords

Target long-tail keywords vs. short-tail keywords

Picking the right keywords is key in SEO. Long-tail keywords, longer and more specific phrases, work great for beginners. They have less competition than shorter ones, making it easier for your content to rank well. Think of them as the smooth path to success compared to shorter, tougher keywords. By focusing on long-tail keywords, you can attract more targeted traffic and boost your visibility in search results.

3. Understand the 3 different search intents

Understand the 3 different search intents

Boosting your SEO is easier than you might think! Understanding three types of user intents is key:

  • Navigational: When users want to visit a specific website, like Apple or Facebook.
  • Informational: When users seek information, such as learning how to roll sushi.
  • Transactional: When users intend to make a purchase, like buying a sushi roller.


Knowing these intents helps you choose the right keywords. For service or product pages, focus on transactional keywords. For blog posts, target informational keywords. You can identify search intent by checking Google search results for potential keywords before creating content or optimizing your pages.

4. Research relevant keywords with the right tools

Let’s talk about finding the best keywords for your website, a crucial step in SEO.

As a beginner, you have free tools available to you. Experiment with them to see what works best for you. As you progress, you might want to invest in paid tools like KeywordTool. For a more comprehensive approach to SEO, consider tools like Ahrefs, offering features for keyword research, competitor analysis, backlink examination, and more. These tools can be invaluable as you navigate your SEO journey.

5. Choose core (and related) keywords for every page

When improving your website, the first step is to find the main keywords for each page.

Identify a main keyword that best represents the page’s content, along with two or three related keywords.

Keyword research tools like Google Keyword Planner can help you discover these keywords. They provide insights into search volume, competition, and bid costs.

Organize your keywords and data in a Google Sheet for easy reference and optimization of your content.

6. Optimize your title tags

Think of your title tag as your first impression – it sets the tone for your interaction. Just like a friendly smile, your title tag can determine whether someone clicks on your page. So, make sure it’s clear, optimized, and engaging.

Here’s what makes a great title:

  • Informative: Clearly convey what your page is about without clickbait.
  • Optimized: Include your main keyword and keep it under 55 characters.
  • Engaging: Craft a title that grabs readers’ attention and sparks curiosity.

Remember, your title tag appears in search results, not on your webpage. You can use a different title for your page using the H1 tag, but make sure they align.

7. Create informative and optimized meta-descriptions

In your SEO journey, you’ve probably heard about “meta descriptions.” They’re the text snippets below title tags in search results. While they don’t directly affect your site’s ranking, adding keywords can help users find your page. Crafting a meta description is still valuable, as Google may use it, including your main keywords, to make your page more appealing and relevant to users.

8. Use keywords in headings and paragraphs

To improve your SEO, incorporate keywords into your headings and content. Keywords help Google understand your content, so use them in headings, paragraphs, and lists. Begin with your main keyword in the opening paragraph and include related keywords where they fit naturally. Clear headings, like H2 tags, aid both readers and search engines in comprehending your content, boosting your chances of ranking higher in search results and keeping visitors engaged on your page.

9. Write for humans first, then search engines

In SEO, prioritize your audience over search engines. Understand what they want, shape your content to meet their needs, and enhance their experience with clear structure and engaging design. Remember, quality content converts visitors into customers. So, always focus on your audience to maximize your SEO efforts.

10. Optimize content for featured snippets

Featured snippets, known as Position Zero, are top spots in search results. Optimizing your content for them can boost clicks and traffic. Here’s how:

  • Research: Check if your main keywords trigger snippets.

Create Snippet-Friendly Content:

  • Be concise: Use lists, tables, or short paragraphs.
  • Expand lists: Aim for over eight items.
  • Informative tables: Include at least three rows.
  • Ask and answer: Craft headings with questions and answers.
  • Use relevant keywords: Include triggering terms in headings.

Aim for the top of search results to compete for a snippet. It’s your ticket to Position Zero!

11. Go ahead and link to other sites

Links are crucial for SEO as they affect how Google ranks websites.

If you’re new to SEO, linking to other sites might seem daunting. But don’t worry! Including external links in your content is beneficial. Google sees both internal (within your site) and external (to other sites) links as signs of a trustworthy website.

When creating content, feel free to include links to other sites, especially when referencing stats, studies, or guides. Just make sure the sites you link to are reputable and high-quality. Linking to unreliable sites can harm your credibility with both readers and Google. Stick to trusted sites to keep your readers and brand safe.

12. Develop longer content

Longer articles, known as long-form content, often perform better in search rankings and get more social shares than shorter ones. Aim for over 1200 words for long-form and 500 to 800 for short-form.

Long-form content allows you to explore topics thoroughly, offering readers a comprehensive guide. For example, if you’re writing about sushi, you could cover different types, health benefits, where to find them, and pricing.

But keep in mind, shorter articles can also rank well. Check search results before deciding on your content length. And always prioritize writing for your audience, then focus on SEO.

13. Include keywords in URLs, but keep URLs short

URLs are crucial for SEO, especially for beginners. Aim for short, clear, and well-structured URLs to help search engines and visitors understand your content better. Quick tips:

  • Include your main keyword.
  • Keep it short, ideally under five words.
  • Use hyphens to separate words.
  • Stick to lowercase and avoid special characters like apostrophes.

Optimizing your URLs improves user experience and may boost your rankings.

14. Establish a site structure now

Sorting out your website’s structure is essential for SEO, especially for beginners. Here’s what to do:

  • Plan Your Site Hierarchy: Think of your homepage as the parent, with other pages branching off. Decide which pages are most important and how they connect.
  • Utilize Header and Footer Links: Feature important links in these areas, like key pages or sections of your site.
  • Consider Breadcrumb Navigation: Add breadcrumb trails to help users and search engines understand your site’s layout.

Sorting out your site structure early sets you up for success in SEO.

15. Link your site to Google Search Console

Google Search Console is like your website’s personal SEO coach, provided by Google for free. With it, you can:

  • Monitor your pages’ appearance and clicks in search results.
  • Identify and fix errors affecting your site’s performance.
  • Ensure mobile-friendliness and optimization for all devices.
  • Gain insights into your site’s structured data and search appearance.
  • Check which pages are indexed by Google and their rankings.
  • Receive recommendations to improve page speed.
  • Submit your site or URLs directly to Google for indexing.

Getting started is easy with Google’s setup guide. If you’re serious about boosting your website’s visibility on Google, Google Search Console is a must-have tool!

Get more SEO tips from an experienced SEO consultant

Ready to dive into these beginner SEO tips but feeling a bit unsure or overwhelmed? Don’t worry, Optamark Digital is here to help you out.

We offer consulting services where you get to work with an experienced SEO specialist. Plus, if you’re looking for someone to take charge of your company’s SEO for the long haul, we’ve got full SEO services too.

Just reach out to us online at Optamarkdigital.com. We’d love to chat about how our strategies can help your business grow. Let’s make SEO a breeze for you!


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Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark Graphics
Optamark is an outsourced service provider to a network of experienced, independent distributors of printing and promotional products. The Company’s services include product sourcing and order fulfillment via access to a network of preferred vendors, invoicing, collections, back office support, sales and marketing support, professional development training, and working capital support.